Is Your Campaign on Cruise Control?

It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active!  The problem is, though, that very few campaigns (if any) thrive on auto-pilot.  You’ve already done the hard work of establishing your presence in the network.  You might as well reap the rewards of your effort with further investment.  For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns.

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