As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).
Thanksgiving Day, Black Friday and Cyber Monday are three of the largest online shopping days of the year. What does this mean for affiliate marketers? Your site should be prepared for the rapidly approaching holiday traffic. The 2013 IBM Digital Analytics Benchmarks is a great source for researching the most recent online revenue spikes and traffic-driving trends from the 2013 holiday season. This report, along with new projections for the upcoming holiday season, should help you make informed decisions on how to maximize your revenue over these next few high-traffic days. Following are some valuable highlights from this report.
Getty Images, creator and distributor of the world’s finest imagery and stock footage, is thrilled to kick off one of their peak seasons as the holidays approach. What does this mean for affiliates? It is an opportunity to target communicators (from corporations to individual graphics designers and bloggers) and earn commissions of up to 20% per sale from the trusted Getty Images brand.
October 31st is a month away, which means it is time for Halloween planning. Pumpkin carving, trick-or-treating, costume parties, haunted houses, horror movies—the Halloween to-do list goes on forever. Luckily, Costumes Galore, Inc. has numerous promotions ready and waiting to help you prepare your website and maximize your sales and earnings this season.
Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone?
Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren).
Oakstone Publishing, LLC, a well-established online retailer in the medical and dental industries, has steadily improved its performance within the LinkConnector Network (LC) over the last year. What’s the secret behind Oakstone’s thriving affiliate program? We’re convinced it is a direct reflection of the constant efforts put forth by its Outsourced Program Manager (OPM) MGECOM. The loyal relationship between the two organizations is admirable, to say the least, and has not gone unnoticed by the LC staff. Merchant Representative, Aaron St. Gelais, recently sat down with MGECOM’s Lara Holloway, for a few fun facts about the successful merchant-OPM pair.
Affiliate Management Days just wrapped in San Francisco last week. This two-day conference is a true gem for Affiliate Marketers on point to accelerate their programs with specific, proven, up-to-the-minute approaches and techniques. The food was great—the people top notch. An intimate setting of 200 or less attendees, AM Days goers network with marketing and program managers for Fortune 500 companies, marketing and technology experts, and some of the founding fathers of the Affiliate Marketing industry.
Just over a decade ago, longtime business partners and friends, Choots Humphries and Ernie St. Gelais, put their heads together and created an Affiliate Marketing Network that would focus its efforts on creating innovative industry technologies. The two sold their company, DotCom Corporation, a multi-million dollar business that had been profitable since its inception in 1999, and together they created LinkConnector.