Thanksgiving Day, Black Friday and Cyber Monday are three of the largest online shopping days of the year. What does this mean for affiliate marketers? Your site should be prepared for the rapidly approaching holiday traffic. The 2013 IBM Digital Analytics Benchmarks is a great source for researching the most recent online revenue spikes and traffic-driving trends from the 2013 holiday season. This report, along with new projections for the upcoming holiday season, should help you make informed decisions on how to maximize your revenue over these next few high-traffic days. Following are some valuable highlights from this report.