Revenue Performance Blue Ribbon Panel Member and LinkConnector's Director of Marketing, Jackie Bates, recently sat down with Revenue to answer five questions. Here, we shine a spotlight on the performance industry today.
The three largest online shopping days of the year are nearly here: Black Friday, Thanksgiving and Cyber Monday. Adobe tells us that $32 billion was spent online last year between November 1st and November 28th: a 14% increase from 2013.
As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).
Affiliate Management Days just wrapped in San Francisco last week. This two-day conference is a true gem for Affiliate Marketers on point to accelerate their programs with specific, proven, up-to-the-minute approaches and techniques. The food was great—the people top notch. An intimate setting of 200 or less attendees, AM Days goers network with marketing and program managers for Fortune 500 companies, marketing and technology experts, and some of the founding fathers of the Affiliate Marketing industry.