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Merchant Managers: Do You Understand Your Pixels?

Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...

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Shopping Trends & Last Minute Gifts for Mother’s Day

The countdown is on with Mother’s Day now officially less than one week away. Based on 2015 data, Criteo predicts early May (2nd-5th) to be the peak time consumers purchase fashion and jewelry gifts and flowers for Mom. For online shoppers facing shipping deadlines, a few days can make a big difference in the price or availability of shipments prior to Mother’s Day.