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2016 Dads & Grads Promotions

According to a 2015 Fundivo study, 75% of adults celebrate Father’s Day. The good news for online retailers and affiliates is that 32% of Father’s Day consumers will purchase gifts online. Keeping record high statistics in mind, LinkConnector has put together a categorized list of promisingly lucrative Dads & Grads campaigns for our affiliates to start promoting—and just in time for peak shopping dates.

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Should You Outsource SEM via Affiliate Marketing?

An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.

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Five Takeaways from the 2014 AffiliateBenchmarks Report

As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).

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Upcoming Holiday Online Sales Trends

Upcoming Holiday Online Sales Trends

Thanksgiving Day, Black Friday and Cyber Monday are three of the largest online shopping days of the year. What does this mean for affiliate marketers? Your site should be prepared for the rapidly approaching holiday traffic. The 2013 IBM Digital Analytics Benchmarks is a great source for researching the most recent online revenue spikes and traffic-driving trends from the 2013 holiday season. This report, along with new projections for the upcoming holiday season, should help you make informed decisions on how to maximize your revenue over these next few high-traffic days. Following are some valuable highlights from this report.

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LC ATID

While this technology is not new, in fact, in place since 2006, it is a powerful resource for LC affiliates.  So, we thought we’d get this information out again.

What is an ATID?

The Affiliate Tracking Identifier, or ATID, is the portion of the LinkConnector (LC) tracking code that belongs to you—the affiliate.  You can use the ATID variable to track anything you wish to track starting with the initial click to LC all the way to the final sale with a merchant.  This optional variable can be used (by you) to track simple things like click source (e.g., homepage, site map, newsletter, Google, etc.) to complex, multi-variable codes that are meaningful only to you and/or your personal optimization efforts (e.g., 0019f3c4tt52la09912).  LinkConnector stores the ATID variable value you pass to us in each click and records this value as part of every transaction related to this click.  Then, through LC reporting, you can filter and sort your promotional results by the full ATID value or by specific segments of the ATID values.

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Predicted Demand Curve for the 2012 Tax Season

Tax Season has two notable peaks of activity. The first peak occurs in mid to late January and is generated by people looking to get their tax refund money fast. This year the first rush is predicted to begin tomorrow, January, 20th. The second (even more significant) peak occurs the few days before (and through) April 15th, and logically, this is the crowd of procrastinators looking to file a tax extension.

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