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The Biggest Mistake Advertisers Make in Q4

What is the quickest path to Q4 failure? We posed this question to several influential industry affiliates to gain perspective from the front lines. Across the board, we heard from our affiliates that advertisers failing to prepare and share their holiday offers in advance is detrimental to affiliate success this time of year. Read More...

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Are You Ready for the Biggest Shopping Day of 2016 – Possibly Ever?

The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...

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Merchant Managers: Do You Understand Your Pixels?

Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...

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Five Takeaways from the 2014 AffiliateBenchmarks Report

As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).

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Is Your Campaign on Cruise Control?

It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active!  The problem is, though, that very few campaigns (if any) thrive on auto-pilot.  You’ve already done the hard work of establishing your presence in the network.  You might as well reap the rewards of your effort with further investment.  For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns.

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The Power of Your Promotions

Most shoppers are on the hunt for bargains today. Consumers are waiting to use their credit cards until they have a coupon in hand. Our current economic climate has created exceptional opportunities for merchants to run promotions. When you arm your affiliate partners with a coupon code or free shipping offer, they are much better equipped to close the sale and increase revenues.

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Predicted Demand Curve for the 2012 Tax Season

Tax Season has two notable peaks of activity. The first peak occurs in mid to late January and is generated by people looking to get their tax refund money fast. This year the first rush is predicted to begin tomorrow, January, 20th. The second (even more significant) peak occurs the few days before (and through) April 15th, and logically, this is the crowd of procrastinators looking to file a tax extension.

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