Receiving automatic and immediate notifications pertaining to your conversions is often times a ‘Wish List’ item for affiliates, most especially for affiliates specializing in paid search. Did you know that LinkConnector’s Conversion Pixel Plugin makes this possible? Here’s how…
Let’s first walk through a trivial scenario—you wish to receive a text each time a conversion pays you over $1000 in commission and you want to know details. You’ll contact our Affiliate Relations team, ask to setup a Conversion Pixel Plugin that could have us text you (via LC’s system) at firstname.lastname@example.org to provide the following:
- A specified collection of names and values
- Only issue the alerts if the commission was over $1000
A more common scenario, and the simplest option for informing your system about each conversion is: the Postback URL. Let’s say your URL is http://mypostback.com/tracker.htm and you would like to be provided with the following values for two specific merchants:
- ‘mid’ (merchantid)
- ‘comm’ (commission)
- ‘atid’ (affiliate code from credited click)
Our IT team establishes the plugin with the two merchant conditions and defines custom logic that loads the dynamic values into each Postback URL:
- In one case the postback URL might read: http://mypostback.com/tracker.htm?mid=1234&comm=5.00&atid=bicycle
- And in another case it reads: http://mypostback.com/tracker.htm?mid=1234&comm=512.3&atid=golf
Our server customizes and does an HTTP request to call that URL whenever indicated. The upside: no dependency on going back to the client browser before then traveling to your server. The downside: no support for user cookies, multiple redirects or other client-side actions.
Why choose this option? Should you or your tracking solution require the setting of user cookies and/or redirects before eventually causing your tracking solution to be contacted, then you must choose this option. The downside: you are dependent on returning to the client browser before then traveling to your server, and reliant on zero conflict with the merchant’s confirmation page that the user is also browsing. The upside: provides support for user cookies, multiple redirects or other client-side actions.
Many of our current affiliates take advantage of our Pixel Plugin capability with great success. We look forward to fulfilling this valuable solution for many more of you!