Inside AddShoppers: Smart Strategies to Maximize Ecommerce ROI

As we race towards the second half of 2025, brands are looking to take full advantage of a thriving affiliate marketing industry projected to hit $12 billion globally by year’s end.¹ With over 90% of ecommerce enterprises expected to incorporate performance marketing into their strategies by 2026², there’s no shortage of opportunities—but gaining a leg up in this competitive landscape can feel overwhelming. That’s where a cutting-edge tech partner like AddShoppers can help. Read More

From AddShoppers to Minty: Inside the Evolution of a Shopper-First Growth Platform

Rebrands don’t happen in a vacuum — especially in ecommerce.

They’re usually a reflection of something bigger: a shift in how shoppers discover brands, how performance is measured, and how growth strategies need to adapt. Over the past few years, digital commerce has become more connected, more competitive, and more complex. Read More

Turning Browsers into Buyers with Minty

As 2025 draws to a close, merchants are shifting their performance marketing focus from volume to precision—finding smarter ways to engage shoppers and recover the value that slips through the cracks. Consider this: Nearly 70% of online shopping carts are abandoned worldwide–with even higher rates on mobile.¹ Read More