We recently caught up with Newchic’s affiliate marketing team to find out what’s been working for their affiliate program during these challenging times and to learn more about their upcoming summer sale, which launches on July 1st.
Did you know LinkConnector and Feedonomics have teamed up to enable LC merchants to get the most out of their product feeds? Read More...
Selecting an account level that best suits the needs of your affiliate program can be tricky. Maybe your program is quickly growing and you need a little additional guidance running your campaigns; or maybe your affiliate marketing guru has permanently left the building and you need an expert affiliate manager to take over ASAP.
Building strong, lasting relationships has always been a priority for LinkConnector. Why? Because success in performance marketing hinges on the relationships we create for our merchants and affiliates. The loyalty and dedication our 10-year merchants have committed to their LC programs has been a huge driver in the success of their campaigns over the years. We are proud to welcome the following brands into LinkConnector’s 10 Year Anniversary Club
The number of merchants benefitting from LinkConnector’s Naked Coupon technology continues to climb in 2017. Why? There is a constant demand for retailers to support the needs of an increasingly innovative affiliate population with the ability to transparently propel merchant brands into multiple channels (including offline). By implementing Naked Coupon capabilities, merchants open the door to a much broader range of promotional methods.
Now is the time to promote tax merchants—in fact, 50% of tax returns are completed by mid-February. E-file.com, an established LC merchant of four years, is in its peak season now. Given that 91% of tax returns were e-filed in 2016, the earning opportunity is significant.
E-file.com offers one of the most aggressive payouts and highest converting products in the tax filing space. Unique to the E-file.com program, affiliates earn commission on both purchases and free fillings.
Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program.
Twenty years after its establishment in 1994, the web’s first Halloween store, HalloweenMart.com, enters its peak online revenue season. It is headquartered in the entertainment capital of the world, but its sales and clientele reach far beyond the confines of its home in Las Vegas, NV. Together with its long-time OPM, AM Navigator, HalloweenMart.com has prepared numerous promotions to help you maximize your earnings this Halloween season.
LinkConnector’s Manager of Affiliate Operations, Wes Carnes recently sat down with Heather George, Vice President of Halloweenmart.com and Geno Prussakov, Founder and CEO of AM Navigator to gain some perspective on the successful working relationship between this online retailer and their OPM.
LinkConnector’s Manager of Merchant Operations, David Todd recently conducted an interview with IRONMAN’s Director of eCommerce, Joe Nardolilli to learn more about the IRONMAN brand and to get a sneak peek at what IRONMAN has in-store for the summer season.
Getty Images, creator and distributor of the world’s finest imagery and stock footage, is thrilled to kick off one of their peak seasons as the holidays approach. What does this mean for affiliates? It is an opportunity to target communicators (from corporations to individual graphics designers and bloggers) and earn commissions of up to 20% per sale from the trusted Getty Images brand.
Vector sites, coupon and loyalty affiliates, and bloggers are a just a few examples of known performers with the Getty affiliate marketing program. Getty is eager to deepen their affiliate relationships as they focus future online expansion endeavors within areas outside of North America and Europe. Their online reach is extensive and their commitment to arming affiliates with competitive offers is unparalleled—a statement we can attest to as Getty approaches its 7th year within the LC network.
LinkConnector’s Director of Merchant Relations, Jen King recently conducted an interview with Scott Bodie, Senior Online Marketing Specialist at Getty Images to get the most recent, inside scoop on Getty’s affiliate program.
What is it about your product/service that people love the most, or makes it stand out from your competitors?
Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. A selection of the finest work on Getty from 2013 can be found on our InFocus site.
Do you have any upcoming exciting news/products that your affiliates and customers should be on the lookout for?
October 31st is a month away, which means it is time for Halloween planning. Pumpkin carving, trick-or-treating, costume parties, haunted houses, horror movies—the Halloween to-do list goes on forever. Luckily, Costumes Galore, Inc. has numerous promotions ready and waiting to help you prepare your website and maximize your sales and earnings this season.
Predictably, Halloween is the peak season for Costumes Galore. This family-owned business started with inventory of a few dozen home-sewn costumes available for rent, and in less than a decade, it blossomed into an online retail powerhouse. It now supports 120 full time employees, and operates out of a 100,000 square foot warehouse in Mankato, Minnesota. The company generates its top online sales between the months of September and October, requiring it to bring in over a thousand seasonal workers this time, each year.
LC Merchant Representative, Aaron St. Gelais recently conducted an interview with Lee Burg, Affiliate Marketing Specialist at Costumes Galore, to learn more about the company and to get a feel for how its affiliate program works during its busiest season.
Aaron: What is it about Costume Galore’s products that people love the most? What makes it stand out from its competitors?
Lee: We can proudly say that HalloweenCostumes.com has the largest inventory of Halloween costumes and accessories on the web, a feat made possible by carrying more plus size costumes and more exclusive styles than any of our competitors. In addition to constantly expanding the products on each of our category pages, we have created an unmatched user experience by launching unique tools that make the costume purchasing process both pleasant and seamless. Highlights include our Fit Finder tool, Group and Couples Costume Selector, and Custom Mask Creator.
Aaron: What two or three traits stand out to you the most when selecting and working with an affiliate partner?
Lee: When working with current affiliate partners or recruiting new partners, three main things we look for are:
Whether or not they fall within our Halloween niche
The strength of their site
Feedback/reviews to confirm that they practice ethical marketing techniques
Aaron: Where do you go to continue growing your affiliate marketing knowledge base?
Lee: We seek to expand our knowledge, discover new ideas, and stay up to date on industry best practices, through reading authoritative affiliate marketing blogs and forums. Between constantly changing Nexus laws and an affiliate marketing landscape that’s always evolving, it’s important to take the necessary time to do research. Networks are working tirelessly to develop that “next big tool” that will separate them from the rest, so we certainly don’t want to be the uninformed merchant that missed a new development!
Aaron: What bonuses, rewards, or other techniques have you tried to increase affiliate productivity?
Lee: We’ve tested quite a few techniques to increase activity. To name a few:
We send out monthly newsletters detailing new promotions, links, and banners.
We are always open to exploring paid placement options and discussing revenue share increases
We’ve run incentivized giveaways for our affiliates and plan to do more of these in the future
Oakstone Publishing, LLC, a well-established online retailer in the medical and dental industries, has steadily improved its performance within the LinkConnector Network (LC) over the last year. What’s the secret behind Oakstone’s thriving affiliate program? We’re convinced it is a direct reflection of the constant efforts put forth by its Outsourced Program Manager (OPM) MGECOM. The loyal relationship between the two organizations is admirable, to say the least, and has not gone unnoticed by the LC staff. Merchant Representative, Aaron St. Gelais, recently sat down with MGECOM’s Lara Holloway, for a few fun facts about the successful merchant-OPM pair.
Aaron: What is it about Oakstone products that people love the most? What makes it stand out from its competitors?
Lara: Oakstone makes the finest continuing medical education available to physicians in the comfort and convenience of their home or office.
Aaron: Does Oakstone have any upcoming exciting news that your affiliates and customers should be on the lookout for?
Lara: Yes! Very soon, we will have a brand new site for our brands which will make the customer experience much more efficient!
Aaron: What seems to be the most effective affiliate promotional method for Oakstone products?
Lara: We look for affiliates that have an audience of doctors, dentists, PAs, nurses or any other type of medical professionals.
Aaron: How did you get your start in affiliate marketing?
Lara:: 11 years ago I started with Commission Junction and since that time have worked on the network side, the merchant side, the technology side and the agency side of the industry.
Aaron: Where do you go to continue growing your affiliate marketing knowledge base?
Lara: At this point I learn the most from my colleagues. I also find it helpful to communicate regularly with both former and current co-workers in the industry.
Aaron: What is the top season for MGECOM?
Lara: Mid-Late Q4, November/December timeframe.
Aaron: How many employees do you work with at MGECOM? Where are you all located?
Lara: There are about 10 people at MGECOM, and we are all over the world—from California to New York City to South Africa!
Aaron: Do you or any of your co-workers at MGECOM attend any affiliate marketing conferences? If so, which are your favorites?
Lara: Yes! We attend most of the industry conferences. Affiliate Summit would be at the top of the list.
Oakstone Publishing is featured on the LinkConnector homepage as one of our September 2014 spotlight merchants. We are eager to see how this strong affiliate program will continue to develop in the coming months.
Oakstone Publishing, LLC excels at creating resource materials that help individuals improve their lives.
With nearly 40 years of experience serving the medical and dental communities, Oakstone provides healthcare professionals with non-biased, continuing education and study aid materials. Practical Reviews, Dental Decks and CMEinfo are the flagship brands of Oakstone Publishing, LLC. Serving more than 40 medical and dental specialty areas, Oakstone Publishing, LLC partners with some of the most prestigious educational institutions and associations.