Rebrands don’t happen in a vacuum — especially in ecommerce.
They’re usually a reflection of something bigger: a shift in how shoppers discover brands, how performance is measured, and how growth strategies need to adapt. Over the past few years, digital commerce has become more connected, more competitive, and more complex.
In case you missed it, the Performance Marketing Association (PMA) recently hosted a timely webinar titled, Creating a Blueprint for 2026 Success: Collaboration to Retain and Grow Partnerships, where viewers were treated to a lively, insight-packed discussion from leading minds across the affiliate marketing ecosystem. As we race through this holiday season and towards the Q4 finish line, the strategies shared during this session remain exceptionally relevant as performance marketers of every stripe begin to shift their focus to 2026 planning.
LinkConnector is pleased to share that we’ll be joining thousands of industry leaders at Affiliate Summit West 2026 (ASW), taking place January 12–14 at Caesars Forum in Las Vegas, to connect, collaborate, and explore the latest in performance marketing.
As 2025 draws to a close, merchants are shifting their performance marketing focus from volume to precision—finding smarter ways to engage shoppers and recover the value that slips through the cracks. Consider this: Nearly 70% of online shopping carts are abandoned worldwide–with even higher rates on mobile.1
A Trusted Voice in Performance Marketing
Each year, mThink’s Blue Book Survey highlights the performance marketing networks on which advertisers and publishers most rely. Built on feedback from thousands of industry professionals, the rankings showcase which networks deliver genuine creativity, dependability, and results.
The wait is finally over! The Performance Marketing Association (PMA) has unveiled the results of their long-awaited industry report, and LinkConnector is excited to share a some key takeaways. This newly-released study, three years in the making, captures the evolving state of affiliate marketing in the United States. The picture it paints is one of strong growth, healthy performance, and undeniable momentum.
Affiliate Summit East (ASE) is back in New York City—and LinkConnector (LC) is excited to once again be part of the action. Join us August 4–5 at the New York Marriott Marquis as we engage with leaders, innovators and go-getters across the affiliate marketing ecosystem.
LinkConnector is thrilled to announce that we have been named a Top 10 Best Partner Marketing Platform in mThink’s new worldwide Blue Book rankings. This prestigious recognition underscores our unwavering commitment to innovation, transparency and the success of our partners.
As we race towards the second half of 2025, brands are looking to take full advantage of a thriving affiliate marketing industry projected to hit $12 billion globally by year’s end.1 With over 90% of ecommerce enterprises expected to incorporate performance marketing into their strategies by 20262, there’s no shortage of opportunities—but gaining a leg up in this competitive landscape can feel overwhelming. That’s where a cutting-edge tech partner like AddShoppers can help.
LinkConnector is thrilled to share that we took home the Bronze Award in the “Together, We Solved That” category at the 2025 US Partnership Awards! The ceremony, held on Thursday, April 24th at the Hard Rock Hotel and Casino in Hollywood, Florida, brought together top minds and partnerships in performance marketing—and we were honored to be among them.
LinkConnector is thrilled to announce that our team will be attending PI LIVE USA 2025, happening April 22-25, 2025, in Hollywood, Florida.
A New Venue for an Unmatched Experience
PI LIVE USA is a premier event for performance marketing professionals-helping brands, publishers, networks, and tech providers grow through expert insights, networking and innovative strategies. Attendees forge valuable relationships and learn how to scale partnerships, improve conversions and remain competitive in today’s digital marketing landscape.
The countdown is on, as LinkConnector prepares for another exciting trip to one of the most anticipated events in the performance marketing industry—Affiliate Summit West (ASW) 2025. This year’s conference is set to take place from February 3–5 at Caesars Forum in Las Vegas, promising three days packed with innovation, networking, and growth opportunities.