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Rethinking Attribution at Affiliate Summit West

Rethinking Attribution at Affiliate Summit West

The LinkConnector (LC) Team was on hand in Las Vegas last week for Affiliate Summit West (ASW) – the premier U.S. affiliate and partnership marketing event of the year. LinkConnector’s own Choots Humphries took the stage to give a presentation on one of performance marketing’s most important and timely topics: attribution. Read More

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The Most Crucial Time of the Year: Are You Prepared for Q4?

The Most Crucial Time of the Year: Are You Prepared for Q4?

With its plethora of holidays and consumer spending events, the 4th quarter is a make-or-break season and the most crucial time of the year for eCommerce merchants in a wide variety of verticals.

In contrast to 2020, when the locked down COVID-19 environment led to unprecedented digital acceleration and unpredictable spending behavior, more consumers have now adapted to the climate, becoming much more trusting and savvier in their online discovery and buying of products in 2021. This makes performance marketing relationships more important than ever to help merchants and retailers of all sizes stand out to consumers. Read More

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LinkConnector Needs Your Vote!

Vote LinkConnector Your Top CPS/Affiliate Network for 2022

Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as chosen through a combination of weighted data, input from affiliate marketing experts, and an industry-wide Blue Book Survey featuring feedback from you, our affiliate, merchant, and agency partners. Read More

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LinkConnector & Publisher Discovery Named IPMA Finalists

Best Partnership Award Finalists

Exciting news from the UK today. PerformanceIN has released this year’s list of International Performance Marketing Award (IPMA) finalists, and LinkConnector is overjoyed to announce that we have been added to the shortlist for the Best Partnership Award, with our technology partner Publisher Discovery (PD). Read More

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Case Study: HalloweenCostumes.com

Seasonal Merchant Increases Revenue 200% in Two Years

From the start of HalloweenCostumes.com’s (HC) affiliate marketing partnership with LinkConnector (LC) in 2012, HC has consistently invested in and benefited from year-round collaborative strategies with LinkConnector’s account management team and affiliate partners to achieve sizable year-over-year (YoY) growth through their LinkConnector program, superior to that of their other two networks. This profitable growth has prioritized HC’s value of the performance marketing channel. Read More

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FinCon, Here We Come

FinCon, Here We Come

In just a few short weeks, Team LinkConnector will embark for Austin, Texas to attend our second conference of the year, and the excitement here is building. 

FinCon began in 2011 as the Financial Blogger Conference and has since grown to become one of the United States’ premier personal finance and digital marketing events.   Read More

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On the Road Again: First Stop, ASE21

LinkConnector is New York Bound

In just over a month, Affiliate Summit East kicks off in New York City on July 19 – 20, 2021, live and in-person.

As a premier performance marketing event, ASE is host to thousands of affiliates, advertisers, networks and agencies from all over the world, and LinkConnector is excited to announce that we will be there. Read More

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LinkConnector Tech Shines in New Case Study with JEBCommerce

LinkConnector Tech Shines in New Case Study with JEBCommerce

Building an eCommerce presence to capture online market share is one of the biggest challenges facing new retailers today, with many struggling to stand out in an ocean of fierce competition. Today’s press release highlights how a properly executed and managed affiliate program can help to grow profits for these young businesses faster than a rising tide. Read More

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LinkConnector Named Finalist for 2021 Performance Marketing Award

LinkConnector Named Finalist for 2021 Performance Marketing Award

LinkConnector is thrilled to announce that we have been named a finalist, alongside our technology partner Publisher Discovery, for a 2021 Performance Marketing Award hosted by PerformanceIN in the category of Best Affiliate Marketing Innovation.  Read More