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The City That Never Sleeps + The Conference That Never Disappoints

LinkConnector is heading back to the Big Apple for Affiliate Summit East 2026

There’s a reason the affiliate marketing industry keeps coming back to New York City every summer. It’s where deals get done, partnerships get built and the conversations that matter most finally happen in person. And this July, LinkConnector will be in the house once again for one of our favorite annual events. Read More

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Minty, Reimagined: Beyond the Rebrand

From AddShoppers to Minty: Inside the Evolution of a Shopper-First Growth Platform

Rebrands don’t happen in a vacuum — especially in ecommerce.

They’re usually a reflection of something bigger: a shift in how shoppers discover brands, how performance is measured, and how growth strategies need to adapt. Over the past few years, digital commerce has become more connected, more competitive, and more complex. Read More

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Creating a Blueprint for 2026 Success: PMA Webinar Recap

Creating a Blueprint for 2026 Success: PMA Webinar Recap

In case you missed it, the Performance Marketing Association (PMA) recently hosted a timely webinar titled, Creating a Blueprint for 2026 Success: Collaboration to Retain and Grow Partnerships, where viewers were treated to a lively, insight-packed discussion from leading minds across the affiliate marketing ecosystem. As we race through this holiday season and towards the Q4 finish line, the strategies shared during this session remain exceptionally relevant as performance marketers of every stripe begin to shift their focus to 2026 planning. Read More

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Affiliate Marketing in 2025: Growing Fast, Performing Stronger

Affiliate Marketing in 2025: Growing Fast, Performing Stronger

The wait is finally over! The Performance Marketing Association (PMA) has unveiled the results of their long-awaited industry report, and LinkConnector is excited to share a some key takeaways. This newly-released study, three years in the making, captures the evolving state of affiliate marketing in the United States. The picture it paints is one of strong growth, healthy performance, and undeniable momentum. Read More

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Inside AddShoppers: Smart Strategies to Maximize Ecommerce ROI

Inside AddShoppers: Smart Strategies to Maximize Ecommerce ROI

As we race towards the second half of 2025, brands are looking to take full advantage of a thriving affiliate marketing industry projected to hit $12 billion globally by year’s end.1 With over 90% of ecommerce enterprises expected to incorporate performance marketing into their strategies by 20262, there’s no shortage of opportunities—but gaining a leg up in this competitive landscape can feel overwhelming. That’s where a cutting-edge tech partner like AddShoppers can help. Read More

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LinkConnector Recognized Again at the 2025 US Partnership Awards

LinkConnector Recognized Again at the 2025 US Partnership Awards

LinkConnector is thrilled to share that we took home the Bronze Award in the “Together, We Solved That” category at the 2025 US Partnership Awards! The ceremony, held on Thursday, April 24th at the Hard Rock Hotel and Casino in Hollywood, Florida, brought together top minds and partnerships in performance marketing—and we were honored to be among them. Read More

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LinkConnector is Ready to Rock at PI LIVE USA 2025

LinkConnector is thrilled to announce that our team will be attending PI LIVE USA 2025, happening April 22-25, 2025, in Hollywood, Florida.

A New Venue for an Unmatched Experience

PI LIVE USA is a premier event for performance marketing professionals-helping brands, publishers, networks, and tech providers grow through expert insights, networking and innovative strategies. Attendees forge valuable relationships and learn how to scale partnerships, improve conversions and remain competitive in today’s digital marketing landscape. Read More