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On the Road Again: First Stop, ASE21

LinkConnector is New York Bound

In just over a month, Affiliate Summit Eastkicks off in New York City on July 19 – 20, 2021, live and in-person.

As a premier performance marketing event, ASE is host to thousands of affiliates, advertisers, networks and agencies from all over the world, and LinkConnector is excited to announce that we will be there. Read More

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LinkConnector Tech Shines in New Case Study with JEBCommerce

LinkConnector Tech Shines in New Case Study with JEBCommerce

Building an eCommerce presence to capture online market share is one of the biggest challenges facing new retailers today, with many struggling to stand out in an ocean of fierce competition. Today’s press release highlights how a properly executed and managed affiliate program can help to grow profits for these young businesses faster than a rising tide. Read More

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LinkConnector Named Finalist for 2021 Performance Marketing Award

LinkConnector Named Finalist for 2021 Performance Marketing Award

LinkConnector is thrilled to announce that we have been named a finalist, alongside our technology partner Publisher Discovery, for a 2021 Performance Marketing Award hosted by PerformanceIN in the category of Best Affiliate Marketing Innovation.  Read More

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Deep Links Made Easy

LinkConnector launched a new feature making it easier for our affiliate partners to create custom deep links to pages on approved merchant sites. A new ‘Shortcuts’ option on the 'Get Links/HTML' page (Campaigns > Get Links/HTML), allows affiliates to quickly create a deep link or get the most popular link for a merchant’s campaign (typically a...

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The Results Are In—LinkConnector Ranked Again as Top Network

LinkConnector is thrilled and honored to be voted a top 10 affiliate network on mThink’s 2021 Blue Book Global 20 Best Cost-Per-Sale Affiliate Network survey.

This annual survey conducted by mThink is the largest, most prestigious research survey in the performance marketing industry to identify the world’s best networks. Votes are submitted by over 20,000 advertisers, publishers and agencies within the global performance marketing community. Voting results are combined with input from the Blue Ribbon Panel of industry experts and mThink’s extensive research taking into account reputation, influence, scale, clientele and popularity to determine the best industry leading CPS Networks.

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Profitable Performance Marketing: Insights from Our Industry’s Leaders

If you’re a performance marketing professional or enthusiast in search of your next podcast fix, look no further than the Profitable Performance Marketing podcast presented by JEBCommerce CEO Jamie Birch—a treasure trove of inside information and regular discussions with some of the top minds in our industry.

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Vote LinkConnector Your Top CPS/Affiliate Network

Your Vote Matters

For the past nine years straight, our valued merchant, affiliate, and agency partners have recognized LinkConnector as one of the best affiliate marketing networks worldwide in mThink’s Blue Book Top 20 Affiliate Network survey. With so many notable networks from which to pick, our customers have consistently chosen us, and this is an honor that we do not take lightly. Read More

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Adapting to COVID-19 and Growing Together with Affiliate Marketing

As COVID-19 has upended our worlds and forced us into a new normal, we unquestionably recognize the importance of human connections and adaptability in these unprecedented times—two defining features of affiliate marketing.

This state of crisis that has become our reality has redefined ecosystems, shifted consumer shopping behavior and altered stages of growth—quickly beckoning the need for eCommerce retailers to adjust their online advertising spend and strategies.

As digital marketing initiatives are being constrained or paused due to budget cuts, online retailers are leveraging the cost-effective value of affiliate marketing ever more so to help reach today’s consumer and fuel online revenue growth.

Here are some examples demonstrating how affiliate programs are empowering growth for online retailers amidst the coronavirus pandemic:

Employing Customer Ambassadors: Underscoring the human connection factor, retailers are emphasizing the opportunity for their customers to earn money by referring their community of friends and peers to purchase from the retailer’s online store.  A retailer’s customers are effectively becoming a 100% commission-based online salesforce for retailers.

Matching Talent to the Environment: Just as sports coaches adjust game time strategies to external factors like weather, injuries and opponents, affiliates are essential players in these changing times—a powerful combination of entrepreneurship and innovation that helps drive growth for retailers in ways now deemed necessary. Retailers that previously eschewed Coupon affiliates are now placing them in the starting lineup; recognizing the importance of giving consumers a cost-savings in these tough economic times. Search Engine Marketing affiliates are given priority for their peripheral vision expertise in helping retailers become discoverable for search results potential customers are now seeking.

Communicating Value Add: The affiliate marketing industry is a guiding beacon for the importance of communicating and sharing ideas and strategies to help our ecosystem respond to, and rebound from, setbacks. Affiliate managers are utilizing LinkConnector resources to communicate top-selling products, inventory availability, promotional offers and shipping times to their affiliates, who then communicate (within their promotional context) these important details to consumers. Similarly, affiliates are making their resiliency known by highlighting innovative ways which they can quickly pivot to give merchants exposure to relevant customer demographics in need.

Driving Orders in Surging Categories: Read More