Last week, the Performance Marketing Association (PMA) held their second Virtual Conference which brought together nearly 30 speakers over the course of two days, and once again the event was packed to the brim with affiliate marketing educational sessions, amazing networking opportunities, and the latest performance marketing industry insights.
Today, the Performance Marketing Association (PMA) released a highly anticipated report that spotlights the profitable growth of the performance marketing industry in the United States; the results are truly exceptional.
Did you know that roughly 80% of all U.S. consumers are expected to seek out and use online coupons this year?*Additionally, the value of digital coupon redemption is expected to reach $91 billion by the end of 2022–up from $47 billion just 5 years ago.**
Last week Affiliate Summit East (ASE) wrapped up their 2022 installment in New York City, and the LinkConnector team was on hand once again to take in the in-person networking and connect with both existing and new affiliate, merchant and agency partners. As part of this year’s event, LinkConnector’s Choots Humphries (Co-Founder and Co-President) and Tara McCommons (VP of Sales and Marketing) were invited to present one of six AM Days workshops that took place at ASE over the course of two days.
As the travel industry continues to rebound and thrive in the wake of a challenging 2+ years, a vast array of authors, social influencers, brands, industry leaders and more descended on Memphis from April 29 – May 1 to celebrate, connect and learn at TravelCon 2022.
In just a few weeks, LinkConnector will be back in the Big City for one of our favorite annual events–Affiliate Summit East. For nearly two decades, Affiliate Summit has been bringing together thousands of affiliates, merchants, networks, entrepreneurs and performance marketing enthusiasts of every stripe to celebrate our industry, make connections, and learn valuable insights.
Whether you love or loathe them, it’s clear that toolbars and browser extensions are here to stay, and as affiliates discover new and innovative ways to capitalize on this evolving technology, affiliate marketing managers and networks will continue to evaluate the best ways to effectively utilize and incorporate them into their programs.
This month, the LinkConnector team returns to New York City for a fantastic pair of events hosted by our friends at PerformanceIN.
Since 2019, LinkConnector has thoroughly enjoyed our experiences attending PerformanceIN’s flagship performance marketing conferences in London. So, you can imagine our delight when PerformanceIN announced a set of events here on our side of the pond, at the New World Stages performing arts complex in the heart of New York City’s Theatre District.
The countdown is on for LinkConnector to mingle with thousands of changemakers in the retail industry at Shoptalk 2022. Over 10,000 attendees and a lineup of 250+ industry leaders sharing inspiring innovation and insights make this a must-attend event!
This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics.
The wait is over. mThink has released the results of their 2022 Global 20 Best Cost-Per-Sale Affiliate Network survey and LinkConnector is excited to announce that we have once again been named a Top 10 Network. In fact, 2022 marks over 10 years of continuous recognition for LinkConnector on this esteemed list.
This post from LinkConnector was originally published on mThink.com.
Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands — 61% of consumers trust recommendations from influencers more than the 38% that trust branded social media content.