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The Results Are In—LinkConnector Ranked Again as Top Network

LinkConnector is thrilled and honored to be voted a top 10 affiliate network on mThink’s 2021 Blue Book Global 20 Best Cost-Per-Sale Affiliate Network survey.

This annual survey conducted by mThink is the largest, most prestigious research survey in the performance marketing industry to identify the world’s best networks. Votes are submitted by over 20,000 advertisers, publishers and agencies within the global performance marketing community. Voting results are combined with input from the Blue Ribbon Panel of industry experts and mThink’s extensive research taking into account reputation, influence, scale, clientele and popularity to determine the best industry leading CPS Networks.

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Profitable Performance Marketing: Insights from Our Industry’s Leaders

If you’re a performance marketing professional or enthusiast in search of your next podcast fix, look no further than the Profitable Performance Marketing podcast presented by JEBCommerce CEO Jamie Birch—a treasure trove of inside information and regular discussions with some of the top minds in our industry.

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Vote LinkConnector Your Top CPS/Affiliate Network

Your Vote Matters

For the past nine years straight, our valued merchant, affiliate, and agency partners have recognized LinkConnector as one of the best affiliate marketing networks worldwide in mThink’s Blue Book Top 20 Affiliate Network survey. With so many notable networks from which to pick, our customers have consistently chosen us, and this is an honor that we do not take lightly. Read More

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AM Days Workshops Are a Hit at Affiliate Summit West

Wade Tonkin of Fanatics leads a LinkConnector sponsored AM Days

Wade Tonkin of Fanatics leads a LinkConnector sponsored AM Days workshop.

Affiliate Summit West 2020 (#ASW20) just wrapped in Las Vegas, with over 6,000 affiliate marketers in attendance. One of the outstanding additions to this year’s conference was a series of AM Days (@AMDays) workshops which proved to be an exceptionally valuable experience for everyone involved. On day one, LinkConnector sponsored the session Identifying and Recruiting Targeted Content Partners – a hands-on, interactive session targeted toward affiliate managers, brands, and advertisers.

Wade Tonkin, Senior Affiliate Manager at Fanatics, led the training, sharing tools and tips to help advertisers identify the right partners for their brand. He also covered effective outreach strategies to engage and recruit content partners who can drive significant incremental sales. Attendees left the session ready to map out successful recruiting campaigns that will have an immediate impact on ROI.

AM Days events never disappoint. Founded by acclaimed marketing guru Geno Prussakov, these workshops and conferences consistently feature the most knowledgeable experts in our industry. The events provide invaluable networking opportunities and take the audience, step-by-step, through useful tools, tips, and techniques that they can readily bring home and put into action. The AM Days events attract big brands like Zappos and Shutterfly, providing affiliate marketers with unique access to high potential partners.

LinkConnector is proud to be a longstanding AM Days supporter. After this amazing series of workshops at #ASW20, we can’t wait to see what Geno has up his sleeve next.

“LinkConnector has been heralding AM Days as a ‘must-attend’ conference to our merchants since its inception 10+ years ago. Geno’s workshops deliver education and training for affiliate marketing managers to grow and sharpen skillsets needed to launch or advance their company’s affiliate program. This hands-on education plus the in-person networking with peers and industry trailblazers continue to make AM Days a conference we are proud to support and sponsor!”  Read More

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Vote LinkConnector Your #1 CPS/Affiliate Network

“Don’t worry when you are not recognized, but strive to be worthy of recognition.“

-Abraham Lincoln

LinkConnector is incredibly proud and honored to be recognized amongst the best of the best affiliate marketing networks worldwide on mThink’s BLUE BOOK Top 20 Affiliate Network rankings for the past eight years in a row.

This recognition is a testament to the trust of our merchant and affiliate customers, agency partners, and industry peers in our commitment to make a positive difference in their affiliate marketing goals and relationships.

The definition of trust is “assured reliance on the character, ability, strength, or truth of someone or something and one in which confidence is placed.”  Trust is the bedrock of relationships; building and reinforcing trust is at the heart of everything LinkConnector does.

If you are an affiliate, merchant or affiliate marketing agency, now is your chance to vote for your favorite affiliate network(s) by completing mThink’s 2020 Top 20 CPS/Affiliate Network Rankings survey.  The questionnaire takes only a few minutes to fill out, and we hope you’ll include LinkConnetor in your answer to the 2nd and 4th questions.

Three pillars of LinkConnector that demonstrate our worthiness of a Top Network spot and make the most difference in setting us apart from other brilliant networks on the Top 20 list are as follows:

We solve problems

Innovation is a hallmark of LinkConnector and an expected deliverable from our customers. Affiliates and merchants count on us to help them creatively overcome challenges – from tracking issues (such as Safair’s ITP and Google’s Parallel Tracking) to creating simple solutions bridging the monetization opportunity between influencers and brands – LinkConnector listens to our customers’ needs and purposefully develops innovative solutions to encourage their growth. Read More

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5 Benefits and 5 Techniques that Add Value to Affiliate Networks

#AffiliateTracking

On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks.  We are excited to recap actionable takeaways from this presentation.

Choots opened by making the point that all Affiliate Networks are not created equally and there are many types of networks.  There are affiliate networks, like LinkConnector, offering a full range of technology and tracking solutions along with management services and program optimization.  There are Ad Networks (or CPA Networks) which generally act without transparency to promote an advertiser’s offer based usually on an insertion order.  And, there are networks which would be better classified as a pure tracking solution which offer advertisers tracking solutions for all forms of online advertising and aren’t exclusively geared towards an affiliate program.  Choots further elaborated that the contents of this presentation were going to be focused around traditional affiliate networks.

Choots kicked off the presentation by listing five benefits of Affiliate Networks and announced he would be offering five techniques or considerations for each to extract value from network relationships.  Here are the five benefits…

Proper Tracking and Crediting

Proper tracking and crediting for merchant and affiliate customers is one of the most critical functions of a network.  Here are five consideration points shared to demonstrate such:

ITP 2.2 Compliant and Supports Parallel Tracking
Make sure your network is ITP 2.2 compliant, if not Apple’s changes to Safari’s privacy policy will increasingly erode at your ability to track sales or receive credit from Apple devices.  Also, if you are a Search affiliate or work with search affiliates, ensure your network supports Google’s new requirement for Parallel Tracking. Read More