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PMA Virtual Conference Rewind: Following the Consumer Journey Within the Channel

PMA Virtual Conference Rewind: Following the Consumer Journey Within the Channel

Last week, the Performance Marketing Association (PMA) held their second Virtual Conference which brought together nearly 30 speakers over the course of two days, and once again the event was packed to the brim with affiliate marketing educational sessions, amazing networking opportunities, and the latest performance marketing industry insights. Read More

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Don’t Sleep on Holiday Promotional Opportunities for Your Affiliates

Don’t Sleep on Holiday Promotional Opportunities for Your Affiliates

Did you know that roughly 80% of all U.S. consumers are expected to seek out and use online coupons this year?*Additionally, the value of digital coupon redemption is expected to reach $91 billion by the end of 2022–up from $47 billion just 5 years ago.** Read More

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AM Days Punctuates Another Successful Trip to Affiliate Summit East

AM Days Punctuates Another Successful Trip to Affiliate Summit East

Last week Affiliate Summit East (ASE) wrapped up their 2022 installment in New York City, and the LinkConnector team was on hand once again to take in the in-person networking and connect with both existing and new affiliate, merchant and agency partners. As part of this year’s event, LinkConnector’s Choots Humphries (Co-Founder and Co-President) and Tara McCommons (VP of Sales and Marketing) were invited to present one of six AM Days workshops that took place at ASE over the course of two days.  Read More

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LinkConnector to Lead AM Days Workshop at Affiliate Summit East

Register Now for AM Days and Get 35% OFF (Coupon Code Below) 

In just a few weeks, LinkConnector will be back in the Big City for one of our favorite annual events–Affiliate Summit East. For nearly two decades, Affiliate Summit has been bringing together thousands of affiliates, merchants, networks, entrepreneurs and performance marketing enthusiasts of every stripe to celebrate our industry, make connections, and learn valuable insights. Read More

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PMA Round Table Recap

Are Affiliate Toolbars and Browser Extensions Helping or Hurting Your Cause?

Whether you love or loathe them, it’s clear that toolbars and browser extensions are here to stay, and as affiliates discover new and innovative ways to capitalize on this evolving technology, affiliate marketing managers and networks will continue to evaluate the best ways to effectively utilize and incorporate them into their programs. Read More

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Two Days, Two Amazing Performance Marketing Events

LinkConnector Is Heading Back to the Big Apple

This month, the LinkConnector team returns to New York City for a fantastic pair of events hosted by our friends at PerformanceIN.

Since 2019, LinkConnector has thoroughly enjoyed our experiences attending PerformanceIN’s flagship performance marketing conferences in London. So, you can imagine our delight when PerformanceIN announced a set of events here on our side of the pond, at the New World Stages performing arts complex in the heart of New York City’s Theatre District. Read More

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AffiliateINSIDER Summit – Session Takeaways

How are loyalty and cashback affiliates delivering value in 2022? This and other industry insights.

This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics. Read More

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Over a Decade of Continuous Recognition

Over a Decade of Continuous Recognition

The wait is over. mThink has released the results of their 2022 Global 20 Best Cost-Per-Sale Affiliate Network survey and LinkConnector is excited to announce that we have once again been named a Top 10 Network. In fact, 2022 marks over 10 years of continuous recognition for LinkConnector on this esteemed list. Read More

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Removing Barriers for Influencers and Content Creators

This post from LinkConnector was originally published on mThink.com.

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands — 61% of consumers trust recommendations from influencers more than the 38% that trust branded social media content. Read More