The month of June marks a time of exponential outlay for the vast population of Dads and Grads shoppers, with estimated 2016 spending predicted to reach record highs of:
According to a 2015 Fundivo study, 75% of adults celebrate Father’s Day.[3] The good news for online retailers and affiliates is that 32% of Father’s Day consumers will purchase gifts online.2
With these record high statistics in mind, LinkConnector has put together a categorized list of promisingly lucrative Dads & Grads campaigns for our affiliates to start promoting—and just in time for peak shopping dates.
Percentage of Father’s Day Spending by Category[2] With Suggested LC Campaigns to Promote
65% | Greeting Cards
- C.R.Gibson® is one of the most trusted brands in the gift and paper vertical. It offers unique gifts from popular brands like Carter’s®, Disney®, Anna Griffin®, Lolita®, etc. and is currently offering 25% off sitewide through June 25.
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47% | Special Outing
- dealflicks sells movie tickets, popcorn and soda at discounted rates, 24/7 with no convenience fees. Receive up to 60% off ticket deals for Father’s Day.
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43% | Clothing
- Hats.com the world’s hat source is offering free shipping on orders of $75.00 or more. Want to match Dad on Father’s Day? Check out the Like Father, Like Son collection for matching hat options available in both kids and adult sizes.
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- SunFrog Shirts offers custom designs t-shirts that are funny and trendy. It offers designs in a broad range of categories to fit countless unique demographics including: faith, geeky, movie, humor, pets, and more. This site includes a gift search feature, making it easy and quick for shoppers to find the right gift.
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41% | Gift Cards
- Richard Petty Driving Experience offers ride along and driving experiences that allow you to reach speeds of up to 165 MPH. Take command of the wheel and experience the real life racing thrill of driving or riding in a NASCAR-style stock car. This is a popular gift card option for Father’s Day and for special occasions throughout the year.
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23% | Books/CDs
- eBooks.com is the web’s most popular digital book store with the largest range of contemporary ebooks. Save $5.00 on orders over $40.00 at eBooks.com during the Father’s Day promo period.
View Campaign Details - Writers Store features hundreds of books, DVDs and magazine back-issues for aspiring and professional writers alike and is offering 20% off storewide for Father’s Day.
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20% | Electronics
- GearBest provides gadgets, gear and upscale men’s clothing at a low price point and free worldwide shipping. It offers a variety of products including cell phones, tablets, electrical tools, outdoor & sports gear, LED lights, flashlights, mobile accessories and more. Check out GearBest’s Father’s Day promos in time for peak holiday traffic.
View Campaign Details - BitDefender is one of the world’s fastest growing security software companies. Its products are a great option for tech-savvy dads and grads alike. This is an exceptional option for affiliates looking to promote a popular and essential gift idea.
View Campaign Details - Drones Etc. is the most trustworthy online store for all things Drone—the preferred dealer for DJI, the No, 1 manufacturer of aerial photography Drones worldwide. Take advantage of Father’s Day free shipping on all drones.
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18% | Personal Care
- ShaveMob Save Up to 70% on Premium Shaving Razors at ShaveMob.com—the ideal gift for Dad of Father’s Day, and the perfect time to start promoting before holiday traffic hits.
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17% | Other
- Cookies from Home is the premier cookie delivery and gift basket site with all new promos in store for Father’s Day and graduation. Don’t miss out on the opportunity to promote this popular brand during one of its peak traffic seasons.
View Campaign Details - Build A Sign makes it simple for anyone to quickly and easily create professional looking, custom signs, banners, magnets, bumper stickers and more. It specializes in servicing real estate agents, developers, construction companies, insurance agents, retailers, event and conference planners, church and school groups, and individuals looking for special event signage. It’s is the perfect time to start promoting this leading merchant, as it’s running 10% off any size order.
View Campaign Details - The Chess Store is one of the largest chess retailers in the world with hundreds of popular chess products and other games. It specializes in fine Staunton wood chess sets and thousands of other chess products. Start promoting this merchant to take advantage of its flux of traffic during the month of June.
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16% | Sporting Goods
- Global Golf has been a leader in bringing golfers, of all abilities, great deals on close-out and pre-owned golf equipment since 2001. As the leading seller of pre-owned golf clubs on eBay, Global Golf has launched its site to showcase great deals on exclusive close-out and pre-owned specials. Affiliates should hop on board with this merchant to showcase its promotions during peak Father’s Day shopping days.
View Campaign Details - TriVillage is the destination for multi-sport and outdoor gear, and expert advice. It offers a large selection of the best gear for endurance athletes and outdoor enthusiasts. TriVillage is offering multiple specials for the Father’s Day holiday including 20% off storewide and an additional 5% off discounted deals for dad—a popular source for gifts for the athletic dads out there.
View Campaign Details - IRONMAN is the largest participation sports platform in the world. Its gear is made for those who have crossed the finish line, are still in training or are simply a supporter of IRONMAN. Now is the ideal time to start promoting this brand—as the IRONDAD collection is expected to be a popular gift option in 2016.
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16% | Home Improvement
- Skybell is a WiFi doorbell that allows you to see, hear and speak to the person at your door no matter where you are or what you’re doing. It gives you the ability to answer your door while on the go from your favorite iOS and Android mobile devices. Start promoting this brand now to take advantage of its free shipping on all orders in the USA.
View Campaign Details - Van Dyke’s Restorers has provided quality products to make a house a home since 1984. It offers a wide variety of hard-to-find specialty hardware and components for restoring antique desks, tables, chairs, dressers, hoosier cabinets and much more. This is a popular item for those looking to put that custom stamp on a home to make it uniquely yours.
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16% | Tools/Appliances
- Hardware & Tools is the Internet’s largest hardware store, offering over 100,000 products that can be easily accessed through the website’s search feature. This merchant does well during the Father’s Day season and is a great option for affiliates to start promoting before the heavy holiday traffic hits.
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15% | Automotive Accessories
- Morris 4×4 Center goes the extra mile to ensure its customers are getting the best possible deal on Jeep parts and accessories. Unlike many on-line stores, Morris 4×4 Center stocks almost everything it sells, enabling it to ship its Jeep parts same day. The Father’s Day shipping specials marks the beginning of a high volume season for Morris 4×4 Center, and is a great options for affiliates looking to promote during the summer months.
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[1] National Retail Federation, 2016 Graduation Spending Survey; via Prosper Insight and Analytics
[2] National Retail Federation, 2016 Annual Survey; via Prosper Insight and Analytics
[3] Fundivo, Father’s Day Statistics, 2015