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Parallel Tracking Can No Longer Be Ignored

June 6, 2019 by Ernie St. Gelais Posted in Technology Tagged affiliate strategy, parallel tracking, technology Leave a comment

"The bottom line is that if your network doesn't accommodate Parallel Tracking you are losing money - period."

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Parallel Tracking – Affiliate Links Are Ready

October 23, 2018 by Ernie St. Gelais Posted in Technology Tagged affiliate links, affiliate strategy, parallel tracking Leave a comment

The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we are dealing with Google’s Parallel Tracking (PT).  Needless to say, that has kept our IT Department busy! Read More

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