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mThink Interview: Riding or Missing the Q4 Wave

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mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.

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Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.

What are the main points of your plan for the next four months?
By how much should your media budget increase?                                                                                                                                                                                            What kind of return should you expect? Read More

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Exclusive Interview with E-file.com

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Now is the time to promote tax merchants—in fact, 50% of tax returns are completed by mid-February. E-file.com, an established LC merchant of four years, is in its peak season now. Given that 91% of tax returns were e-filed in 2016, the earning opportunity is significant.

E-file.com offers one of the most aggressive payouts and highest converting products in the tax filing space. Unique to the E-file.com program, affiliates earn commission on both purchases and free fillings. Read More...

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It’s Trendy Halloween Season

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Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program. Read More...

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2016 Dads & Grads Promotions

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According to a 2015 Fundivo study, 75% of adults celebrate Father’s Day. The good news for online retailers and affiliates is that 32% of Father’s Day consumers will purchase gifts online. Keeping record high statistics in mind, LinkConnector has put together a categorized list of promisingly lucrative Dads & Grads campaigns for our affiliates to start promoting—and just in time for peak shopping dates.

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Shopping Trends & Last Minute Gifts for Mother’s Day

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The countdown is on with Mother’s Day now officially less than one week away. Based on 2015 data, Criteo predicts early May (2nd-5th) to be the peak time consumers purchase fashion and jewelry gifts and flowers for Mom. For online shoppers facing shipping deadlines, a few days can make a big difference in the price or availability of shipments prior to Mother’s Day.

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Affiliate’s Guide to Red Hot Valentine’s Day Promotions

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With total consumer spending predicted to reach $19.7 billion this Valentine's Day, LinkConnector is helping affiliates to take full advantage of the 27.9% flux of consumers planning to complete their shopping online. We’ve selected a few excellent LinkConnector campaigns for affiliates to focus in on based on the predicted V-day spending trends.