As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).
Below, we give you five report highlights. If you find any of this useful, be sure to check out the complete AffiliateBenchmarks reports. In these reports, once again, LinkConnector is voted as a top 10 network. We are honored to consistently remain a favorite network, and thank our merchants and affiliates for their dedicated support!
Five Key Takeaways
ONE: Commission amount is the most important factor for affiliates in determining whether or not they will promote a merchant.
Supporting data from U.S. affiliates: The most important items to consider when deciding to join an affiliate program are…
- Commission amount (43%)
- Product being sold and price (33%)
- Relevancy of advertiser and product (34%)
Takeaway: While this comes as no surprise, payout is the most effective factor in attracting new affiliates. Commission should be competitive; merchants should also consider rewarding individual affiliates based upon their performance.
TWO: Nearly half of all surveyed affiliates rely on affiliate network newsletters to alert them of newly launched programs.