LinkConnector’s Publisher Discovery powered integration transforms the essential recruiting process by connecting merchants with the most relevant affiliate matches.
On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks. We are excited to recap actionable takeaways from this presentation.
Choots opened by making the point that all Affiliate Networks are not created equally and there are many types of networks. There are affiliate networks, like LinkConnector, offering a full range of technology and tracking solutions along with management services and program optimization. There are Ad Networks (or CPA Networks) which generally act without transparency to promote an advertiser’s offer based usually on an insertion order. And, there are networks which would be better classified as a pure tracking solution which offer advertisers tracking solutions for all forms of online advertising and aren’t exclusively geared towards an affiliate program. Choots further elaborated that the contents of this presentation were going to be focused around traditional affiliate networks.
Choots kicked off the presentation by listing five benefits of Affiliate Networks and announced he would be offering five techniques or considerations for each to extract value from network relationships. Here are the five benefits…
Proper Tracking and Crediting
Proper tracking and crediting for merchant and affiliate customers is one of the most critical functions of a network. Here are five consideration points shared to demonstrate such:
ITP 2.2 Compliant and Supports Parallel Tracking
"The bottom line is that if your network doesn't accommodate Parallel Tracking you are losing money - period."