Inspiring the excitement, energy and engagement from affiliates is one of the many coveted skill-sets affiliate managers proudly possess. And, it’s one that can be the most challenging.
LinkConnector’s Tara McCommons took the stage at Affiliate Summit in NYC last month to speak about ways affiliate managers can gain attention from affiliates; she also shared difference makers to spark affiliate growth.
Tara started with underscoring the importance of understanding what may motivate one type of affiliate, may not work for another. Whether it be a Google AdWords affiliate, a blogger or a social media influencer, each type of affiliate has different needs at different times. Techniques to find out what those needs may be and glean the needed ingredients that will boost growth include:
Questions aren’t only important when you are unsure of something or trying to figure out something new–they are a catalyst to deepening discussions. Harvard Business Review published a study noting how “asking questions unlocks learning and improves personal bonding”. An example of one powerful question to ask of affiliates is “What can I do to make our brand’s promotion better for you?”
To demonstrate value learned from asking thought provoking questions of affiliates, Tara spotlighted award-winning blogger, social media influencer and LinkConnector affiliate partner, Kim Rowley of ShoppingKim.com who shared the following as items that empower her to thrive when promoting merchant partners:
“120 x 60 banners, and images sized for social media,
True top selling products – not simply those showcased on merchant homepages,
Vanity coupon codes tracked exclusively to me,
Higher payouts attainable for bloggers and not solely available as a bonus to the top-selling affiliate,
Unique content from merchants,
And, Sharing my posts is so appreciated!”