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LinkConnector Needs Your Vote!

Vote LinkConnector Your Top CPS/Affiliate Network for 2022

Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as chosen through a combination of weighted data, input from affiliate marketing experts, and an industry-wide Blue Book Survey featuring feedback from you, our affiliate, merchant, and agency partners. Read More

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LinkConnector & Publisher Discovery Named IPMA Finalists

Best Partnership Award Finalists

Exciting news from the UK today. PerformanceIN has released this year’s list of International Performance Marketing Award (IPMA) finalists, and LinkConnector is overjoyed to announce that we have been added to the shortlist for the Best Partnership Award, with our technology partner Publisher Discovery (PD). Read More

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LinkConnector Tech Shines in New Case Study with JEBCommerce

LinkConnector Tech Shines in New Case Study with JEBCommerce

Building an eCommerce presence to capture online market share is one of the biggest challenges facing new retailers today, with many struggling to stand out in an ocean of fierce competition. Today’s press release highlights how a properly executed and managed affiliate program can help to grow profits for these young businesses faster than a rising tide. Read More

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LinkConnector Named Finalist for 2021 Performance Marketing Award

LinkConnector Named Finalist for 2021 Performance Marketing Award

LinkConnector is thrilled to announce that we have been named a finalist, alongside our technology partner Publisher Discovery, for a 2021 Performance Marketing Award hosted by PerformanceIN in the category of Best Affiliate Marketing Innovation.  Read More

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The Results Are In—LinkConnector Ranked Again as Top Network

LinkConnector is thrilled and honored to be voted a top 10 affiliate network on mThink’s 2021 Blue Book Global 20 Best Cost-Per-Sale Affiliate Network survey.

This annual survey conducted by mThink is the largest, most prestigious research survey in the performance marketing industry to identify the world’s best networks. Votes are submitted by over 20,000 advertisers, publishers and agencies within the global performance marketing community. Voting results are combined with input from the Blue Ribbon Panel of industry experts and mThink’s extensive research taking into account reputation, influence, scale, clientele and popularity to determine the best industry leading CPS Networks.

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Profitable Performance Marketing: Insights from Our Industry’s Leaders

If you’re a performance marketing professional or enthusiast in search of your next podcast fix, look no further than the Profitable Performance Marketing podcast presented by JEBCommerce CEO Jamie Birch—a treasure trove of inside information and regular discussions with some of the top minds in our industry.

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5 Benefits and 5 Techniques that Add Value to Affiliate Networks

#AffiliateTracking

On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks.  We are excited to recap actionable takeaways from this presentation.

Choots opened by making the point that all Affiliate Networks are not created equally and there are many types of networks.  There are affiliate networks, like LinkConnector, offering a full range of technology and tracking solutions along with management services and program optimization.  There are Ad Networks (or CPA Networks) which generally act without transparency to promote an advertiser’s offer based usually on an insertion order.  And, there are networks which would be better classified as a pure tracking solution which offer advertisers tracking solutions for all forms of online advertising and aren’t exclusively geared towards an affiliate program.  Choots further elaborated that the contents of this presentation were going to be focused around traditional affiliate networks.

Choots kicked off the presentation by listing five benefits of Affiliate Networks and announced he would be offering five techniques or considerations for each to extract value from network relationships.  Here are the five benefits…

Proper Tracking and Crediting

Proper tracking and crediting for merchant and affiliate customers is one of the most critical functions of a network.  Here are five consideration points shared to demonstrate such:

ITP 2.2 Compliant and Supports Parallel Tracking
Make sure your network is ITP 2.2 compliant, if not Apple’s changes to Safari’s privacy policy will increasingly erode at your ability to track sales or receive credit from Apple devices.  Also, if you are a Search affiliate or work with search affiliates, ensure your network supports Google’s new requirement for Parallel Tracking. Read More

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It’s Time for Coupon Codes to Change

Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism. 

Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100  years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable.

Coupon and loyalty affiliate companies have much data about their members. This data includes demographic details, as well as purchase habits and interests. Armed with such data, affiliates could significantly optimize further if they had the ability to present coupons specific to each member. Another level of optimization could occur if these affiliates could react to consumer decisions in real-time, but coupon codes for any particular merchant are constrained by a merchant’s shopping cart and the need for that merchant to create coupons manually and significantly ahead of a consumer’s purchase decision. But what would our Affiliate Marketing world look like if this constraint were lifted?  What would be possible if affiliates could create codes on demand that transparently worked in a merchant’s shopping cart?

With the ability to create coupons on demand, affiliates could customize codes to its members based on real-time circumstances. Over time, and with A/B testing, codes could be optimized to each individual versus the general population optimization that occurs today. In this environment, one member might react better to coupons that expire within hours while another may perform better with several days to consider a purchase. Or, a particular member may convert at a much higher rate when offered coupons targeted to certain items already in their cart. With the ability to create member and situational targeted coupons specific to each combination of circumstances, affiliates will begin to add value beyond anything seen before in the Affiliate Marketing industry. This is value only a particular affiliate can contribute with access to their member data and behavior.

Personalized coupons are the inevitable evolution of online coupons as technology allows for real-time coupon creation by affiliates. Much stronger conversion rates, higher shopping cart order values, and greater customer acquisition are all possible with the ability to A/B test and optimize on an individual basis. Of course, this will serve to restore the value offered by coupon and loyalty affiliates once again in our industry.

Choots Humphries is the Co-President and Co-Founder of LinkConnector Corporation.

Are you a coupon affiliate seeking effective new ways to leverage customer data and  increase conversion rates? Try LinkConnector’s Infinity CodesContact us to learn more.

Published by 

FeedFront Magazine, Issue 46 Read More

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Coupon Affiliates Speak Out About Incremental Value

Coupon Affiliates Add Value

On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.

On the panel were representatives from three industry-leading coupon affiliates, Jacob Huang of Slickdeals, Jasmine McCoy of Coupons.com, and Paul Snyder of Offers.com.

The cardinal question the panel tackled: Can coupon affiliates add value to a merchant’s Affiliate Marketing program? The panel shared insights and strategies as to why and how the answer is a resounding YES. Beyond success stories and challenges, the panelists also explained how merchant brands could empower their coupon affiliates with data and tools to better reach a brand’s Performance Marketing goals.

Here are just a few of the topics discussed with wisdom shared from each influential panelist.

CH: Describe the value proposition representative of Coupon Affiliates.

JM: Coupon affiliates earn the trust of users. Consumers seek out the best deal or coupon offer; they often don’t trust that the merchant’s deal is the best attainable.
PS: User experience is enhanced through the cost-savings gained from storefront pages on Coupon sites resulting in a happy customer for the merchant.
JH: The forums available to users of Slickdeals enables users to engage others and help to highlight what they have found to be the best coupon offer. Read More

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Leveraging Influencers in a Performance Marketing Arena

Affiliate Summit West 2019 - Influencer Marketing

The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference.

On day one of the conference, LinkConnector’s Tara McCommons moderated the panel session, Leveraging Influencers in a Performance Marketing Arena to a packed room of attendees. On the panel were affiliate managers Nick Goodling of Bollman Hat, Charity Gerke of U.S. Elite; and Kimberly Cashwell, marketing manager of FMTC.

These three affiliate marketing leaders shared misconceptions, strategies and tactical advice on how they’ve leveraged the power of social media influencers to drive revenue and elevate brand reputation.

Tara: I see influencers as telling a story; they seem intimately in touch with a brand’s products. What do you see as the main differences between an affiliate and an influencer? 

 NG: Influencers are an extension of a brand’s marketing arm. Affiliates concentrate their efforts more on ROI, traffic and conversions.

CG: Influencers have a positive impact on a merchant’s brand. Affiliates are less concerned with the intangibles. Read More