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All Inclusive Marketing: Setting the Standard of Excellence in Affiliate Program Management

All Inclusive Marketing: Setting the Standard of Excellence in Affiliate Program Management

As we embark on a new year, many advertisers and merchants will be looking to test the affiliate marketing waters or fine-tune their management strategies for an existing program. While some may attempt to navigate the complex world of affiliate marketing in-house, a study by AM Navigator revealed that only 22% of CMOs have mastered affiliate marketing trends, highlighting the importance of working with a seasoned and knowledgeable agency. Read More

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LinkConnector Co-Founder and CEO, Choots Humpries, returns to the Profitable Performance Marketing Podcast

Season 3 of the Profitable Performance Marketing Podcast delivers more insights from industry leaders.

If you’re a performance marketing professional or enthusiast in search of your next podcast fix, look no further than the Profitable Performance Marketing podcast presented by JEBCommerce CEO Jamie Birch—a treasure trove of inside information and regular discussions with some of the top minds in our industry. Read More

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LinkConnector and BoardVitals Take Gold at 2023 US Partnership Awards

LinkConnector and BoardVitals Are 2023 USPA Winners!

The air was filled with excitement on Monday evening at the Hyatt Regency Hotel in Miami as attendees eagerly awaited the results of the 2023 US Partnership Awards. Following a night of thrills, LinkConnector is overjoyed to share that we, along with our merchant partner BoardVitals, have been named Gold Winners in the “Together, We Solved That” category! Read More

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One Month, Two Amazing Events

On the Road Again

LinkConnector is thrilled to announce that we will be attending not one, but TWO performance marketing conferences in the coming weeks.

Up first is LeadsCon happening March 13–15 at the MGM Grand in Las Vegas. LeadsCon connects performance marketers across a wide variety of verticals including fintech, healthcare and education to help strengthen lead generation efforts through educational sessions and networking opportunities. And with dozens of speakers scheduled over 3 action-packed days, attendees are sure to come away with a wealth of knowledge and new connections. Read More

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The Polls Are Open: LinkConnector Needs Your Vote

Let Your Voice Be Heard: Vote LinkConnector Your Top CPS Network for 2023

It’s that time of the year again. mThink’s 2023 Blue Book survey is now live, giving merchants, affiliates and agencies the opportunity to cast their votes for the Cost Per Sale (CPS) Affiliate Networks that have had the biggest impact on their affiliate marketing achievements over the last 12 months. Read More

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PMA Virtual Conference Rewind: Following the Consumer Journey Within the Channel

PMA Virtual Conference Rewind: Following the Consumer Journey Within the Channel

Last week, the Performance Marketing Association (PMA) held their second Virtual Conference which brought together nearly 30 speakers over the course of two days, and once again the event was packed to the brim with affiliate marketing educational sessions, amazing networking opportunities, and the latest performance marketing industry insights. Read More

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AM Days Punctuates Another Successful Trip to Affiliate Summit East

AM Days Punctuates Another Successful Trip to Affiliate Summit East

Last week Affiliate Summit East (ASE) wrapped up their 2022 installment in New York City, and the LinkConnector team was on hand once again to take in the in-person networking and connect with both existing and new affiliate, merchant and agency partners. As part of this year’s event, LinkConnector’s Choots Humphries (Co-Founder and Co-President) and Tara McCommons (VP of Sales and Marketing) were invited to present one of six AM Days workshops that took place at ASE over the course of two days.  Read More

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PMA Round Table Recap

Are Affiliate Toolbars and Browser Extensions Helping or Hurting Your Cause?

Whether you love or loathe them, it’s clear that toolbars and browser extensions are here to stay, and as affiliates discover new and innovative ways to capitalize on this evolving technology, affiliate marketing managers and networks will continue to evaluate the best ways to effectively utilize and incorporate them into their programs. Read More

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AffiliateINSIDER Summit – Session Takeaways

How are loyalty and cashback affiliates delivering value in 2022? This and other industry insights.

This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics. Read More

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The Affiliate Marketing Podcast: Listen and Learn

The Affiliate Marketing Podcast: Listen and Learn

Attention affiliate marketing managers, if you’re on the hunt for insights from professionals in the know, grab your headphones and step right this way. The Affiliate Marketing Podcast, presented by AffiliateINSIDER founder Lee-Ann Johnstone has hosted a vast array of industry insiders from every corner of the affiliate marketing universe and has been informing listeners on timely, cutting-edge topics and the latest affiliate marketing trends for the past 5 seasons. If you’re new to this podcast, then it’s time to start digging through the archives. Read More