The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference.
On day one of the conference, LinkConnector’s Tara McCommons moderated the panel session, Leveraging Influencers in a Performance Marketing Arena to a packed room of attendees. On the panel were affiliate managers Nick Goodling of Bollman Hat, Charity Gerke of U.S. Elite; and Kimberly Cashwell, marketing manager of FMTC.
These three affiliate marketing leaders shared misconceptions, strategies and tactical advice on how they’ve leveraged the power of social media influencers to drive revenue and elevate brand reputation.
Tara: I see influencers as telling a story; they seem intimately in touch with a brand’s products. What do you see as the main differences between an affiliate and an influencer?
NG: Influencers are an extension of a brand’s marketing arm. Affiliates concentrate their efforts more on ROI, traffic and conversions.
CG: Influencers have a positive impact on a merchant’s brand. Affiliates are less concerned with the intangibles.