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LinkConnector Exhibiting at PI LIVE 2022

Next Stop, London. Meet Team LinkConnector at the World’s Leading Affiliate and Performance Marketing Conference.

Next month, LinkConnector will be heading across the pond to Europe’s premiere affiliate marketing conference, and we are already counting down the days. From October 18–19, thousands of affiliates, merchants, industry insiders and e-commerce aficionados will descend on Old Billingsgate in London to celebrate all things performance marketing at the 2022 PI LIVE Conference. Read More

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Two Days, Two Amazing Performance Marketing Events

LinkConnector Is Heading Back to the Big Apple

This month, the LinkConnector team returns to New York City for a fantastic pair of events hosted by our friends at PerformanceIN.

Since 2019, LinkConnector has thoroughly enjoyed our experiences attending PerformanceIN’s flagship performance marketing conferences in London. So, you can imagine our delight when PerformanceIN announced a set of events here on our side of the pond, at the New World Stages performing arts complex in the heart of New York City’s Theatre District. Read More

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AffiliateINSIDER Summit – Session Takeaways

How are loyalty and cashback affiliates delivering value in 2022? This and other industry insights.

This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics. Read More

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Over a Decade of Continuous Recognition

Over a Decade of Continuous Recognition

The wait is over. mThink has released the results of their 2022 Global 20 Best Cost-Per-Sale Affiliate Network survey and LinkConnector is excited to announce that we have once again been named a Top 10 Network. In fact, 2022 marks over 10 years of continuous recognition for LinkConnector on this esteemed list. Read More

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LinkConnector Needs Your Vote!

Vote LinkConnector Your Top CPS/Affiliate Network for 2022

Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as chosen through a combination of weighted data, input from affiliate marketing experts, and an industry-wide Blue Book Survey featuring feedback from you, our affiliate, merchant, and agency partners. Read More

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FinCon, Here We Come

FinCon, Here We Come

In just a few short weeks, Team LinkConnector will embark for Austin, Texas to attend our second conference of the year, and the excitement here is building. 

FinCon began in 2011 as the Financial Blogger Conference and has since grown to become one of the United States’ premier personal finance and digital marketing events.   Read More

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On the Road Again: First Stop, ASE21

LinkConnector is New York Bound

In just over a month, Affiliate Summit East kicks off in New York City on July 19 – 20, 2021, live and in-person.

As a premier performance marketing event, ASE is host to thousands of affiliates, advertisers, networks and agencies from all over the world, and LinkConnector is excited to announce that we will be there. Read More

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LinkConnector Turns 15—Reflections from its Co-Founder

As the first quarter draws to a close, LinkConnector has a significant and exciting milestone to commemorate—March 2019 marked LinkConnector’s 15-year anniversary.  In our industry, where change is constant, fifteen years is a very long time.

Reflecting back, we certainly have seen much transformation in our industry. For example, Google entering as an affiliate network and then leaving several years later.  Last click attribution, once the only solution available, is now one of the least popular forms of attribution.  Affiliate Marketing becoming Performance Marketing to try to separate from the early black hat days of our industry.  Now, some are trying to rebrand as “Partnership Marketing” and some affiliates became influencers overnight.  Due in large part to this constant evolution, entrepreneurship and innovation within our industry has changed how consumers all over the world find products, brands and services online.  How cool is that‽

One thing that hasn’t changed over the past fifteen years is how essential relationships are to our industry.  Make no mistake—networks are not simply technical tracking solutions.  Instead, they are the linchpin of creating and sustaining vital relationships.  Of course, the backbone of our industry is the relationship between the affiliate (or publisher) and the merchant (or advertiser).  Without this relationship, the performance marketing industry wouldn’t exist.  Both sides of this coin are equally important and, both sides heavily rely on each other to advance their business interests.

As a network, LinkConnector gets to personally interact with these core relationships.  We have had the pleasure of getting to know many, many of these affiliate and merchant partners over the past fifteen years and then getting to introduce them to each other where mutual ambition for new growth ignites.  As relationships are established, LinkConnector’s team members work passionately to grow and optimize each relationship not only through the use of technologies, but also with a human touch and empathetic energy creating an intimate experience not possible through automation.

Additionally, propelling this industry with so much potential, is the immense orbit around these central affiliate/merchant relationships.  Over the past fifteen years, LinkConnector has had the pleasure of collaborating with a wide variety of professionals ranging from OPMs to competitors to fellow industry advocates at the PMA—all working as hard as LinkConnector to elevate and advance our industry.

Thank you to our merchants and affiliates, both past and present for your trust and confidence. You are the reason we remain undeterred in our mission to be the catalyst for merchant brands and affiliate partners to develop trusted lasting relationships that achieve and exceed goals in ways once not thought possible.

We can’t express enough gratitude for LinkConnector’s employees (the heart and soul of our company) and our investors.  We have been extremely fortunate to have met and worked with so many talented people over the years and very much look forward to forging new relationships in the future.

The future is bright and we are excited to be a part of it.  If we haven’t had the opportunity to be a part of your affiliate marketing experience, our team would love to talk with you.  Reach us at [email protected].

As a final note, we are honored to achieve global recognition as a Performance Marketing Awards Industry Finalist (for the both the Industry Disruptor and the Publisher’s Choice of Network awards).  If you’ll be attending the Performance Marketing Awards ceremony in London on April 30th, we look forward to connecting in person.