When merchants ask why their affiliate program isn’t delivering optimal results, the answer is often simple. Not reaching out to affiliates, having outdated creatives or simply not inviting affiliates to join your affiliate campaign can sabotage your program’s growth. Here are five strategies that work to entice affiliates to actively and effectively promote your brand.
Your Guide to a Successful Campaign Launch
So, you want to promote your products in LinkConnector, and you want to have it happen—like yesterday. Well, not much beats preparation in life and launching a campaign is no exception. There are a multitude of things that you need to do, but let’s concentrate on the highest priority items first. Read More...
Empower Your Affiliate Influencers
Eighty-one percent of U.S. merchants surveyed in a 2016 Forrester report have turned to affiliate marketing in search of differentiated marketing content or new opportunities for driving ad revenue to their sites. Couple this with nearly half of marketers in the U.S. that plan to ramp up budget for influencer-focused campaigns in 2017 (eMarketer) and you will see a key commonality between two seemingly unrelated statistics: a strong need for brands to break through digital marketing barriers, such as channel saturation and device overload, to effectively reach their target audience. Read More...
Your Universal Tracking Solution
LinkConnector’s Universal Tracking Solution (UTS) enables our merchants to execute tracking code dynamically for multi-network and in-house programs. Read More...
Your Guide to API Integration
The LinkConnector API gives affiliates the ability to pull reporting, campaign, promotion, link and feed data related to their account. It can return data in CSV, JSON and XML formats, and supports many input parameters, which allow affiliates to filter the results based on only the data they desire. Integration with the LinkConnector API allows you to pull data into your platform to automate previously manual data aggregation tasks, track commissionable events and gain instant feedback on A/B testing, post new promotions as soon as they are available, and many other useful applications which can help to increase your commissions. Read More...
Merchant Managers: Do You Understand Your Pixels?
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
Cross Platform Tracking: A Breakthrough in Affiliate Marketing Technology
We are constantly connected through our use of multiple devices like smartphones, tablets, laptops, Xbox 360, the Tesla dashboard, etc. It turns out that of the primary digital devices (phones, tablets, and computers) 66% of us own two and 36% own all three devices. How does this work for performance marketers? LinkConnector's tech team has developed an advanced technology called Cross Platform Tracking (CPT), which not only tracks cross promotions by device, but also tracks it by browser.
What to Know Before Applying to an Affiliate Network
Maybe you attended an online marketing event recently, or you simply want to find a new way to monetize your social media accounts. Either way, there are several things you should know before you submit an application to become an affiliate at any of the major networks.
An Intro To Earning Money Online
LinkConnector’s Director of Affiliate Relations, John Nardolilli, gave an insightful presentation on getting started in Affiliate Marketing at the Passive Internet Income Opportunities Conference this past Saturday.
Three Essentials for Website Conversion
Renovate your website to drive greater conversions by focusing on three essential elements: site speed, crisp content, and guided pathways.
LinkConnector Expects to Launch Cross Platform Tracking This Summer
LinkConnector has been beta testing CPT for the last several months and expects to launch this summer. Once launched, affiliates will benefit from the increased conversions due to recognition of users who started a transaction on one platform and finished on another.
Live from San Francisco: One Size Doesn’t Fit All
Affiliate Management Days (AM Days) kicked off this morning at 7:30 a.m. prompt, welcoming an eager crowd of affiliate marketers to the Golden Gate City. This two-day conference is jam-packed with insightful gems of knowledge for affiliate managers and merchants to use in optimizing their affiliate programs.