The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference.
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?