Inside AddShoppers: Smart Strategies to Maximize Ecommerce ROI
As we race towards the second half of 2025, brands are looking to take full advantage of a thriving affiliate marketing industry projected to hit $12 billion globally by year’s end.1 With over 90% of ecommerce enterprises expected to incorporate performance marketing into their strategies by 20262, there’s no shortage of opportunities—but gaining a leg up in this competitive landscape can feel overwhelming. That’s where a cutting-edge tech partner like AddShoppers can help.
At the center of AddShoppers’ strategy is a focus on helping merchants recover revenue and build stronger connections with shoppers through smarter, performance-based solutions. By combining advanced audience targeting, real-time engagement tools, and innovative shopping experiences, they help brands turn lost opportunities into loyal customers. With new technologies designed to meet shoppers at critical moments in their journey, AddShoppers continues to open fresh avenues for growth, loyalty, and proven results.
In this spotlight we caught up with, Kevin Herrholtz, Vice President of Client Success, and Lea Donahue, Associate Manager, Affiliate Partnerships, to discuss how AddShoppers’ approach and solutions support brands across numerous industries, what trends they’re keeping an eye on, and how they continue to innovate in an increasingly dynamic market.
LC: What is SafeOpt by AddShoppers and how does it help ecommerce brands?
AS: AddShoppers designed SafeOpt to be a performance-driven revenue recovery platform built on a deep understanding of shopper behavior and a commitment to meaningful engagement. By leveraging our proprietary device graph linked to over 450M co-registered email addresses, we identify even anonymous website visitors and send them direct-to-inbox offers that guide them back to your site.
Backed by expert email deliverability, SafeOpt consistently outperforms industry benchmarks in conversion, click-through, and open rates—turning browsers into buyers.
“What sets us apart is our ability to deliver highly optimized, direct-to-inbox emails that consistently drive conversions.”
LC: What types of brands or industries benefit most from AddShoppers’ services?
AS: Our ideal partners are traditional B2C and D2C brands with a U.S.-based focus and an active shopping cart on their website. We currently support over 1,000 brands across 60+ industries—from apparel and beauty to home goods and electronics.
What sets us apart is our ability to deliver highly optimized, direct-to-inbox emails that consistently drive conversions. And with our performance-based pricing model, partners only pay when we deliver results—guaranteeing a positive return on ad spend, no matter the industry.
LC: How does AddShoppers adapt to the constantly evolving ecommerce landscape?
AS: At AddShoppers, adaptability is built into our DNA. We stay ahead of the ever-evolving ecommerce landscape by combining real-time shopper insights with continuous innovation. Our platform is designed to scale with consumer behavior shifts, privacy changes, and emerging technologies—so our partners can stay focused on growth. Whether it’s optimizing deliverability amidst inbox algorithm changes or refining our targeting models to meet rising customer expectations, we evolve quickly to ensure brands always stay one step ahead.
LC: Does AddShoppers have any developments that we should look out for in the coming months?
AS: Absolutely. One of the most exciting developments at AddShoppers is the launch of Minty, our newest offering designed to transform the online shopping experience. Minty is an AI-powered shopping companion that helps consumers discover new brands, unlock exclusive deals, and earn automatic cashback—all while shopping at their favorite online stores.
For brands, Minty represents a powerful new way to engage with high-intent shoppers at the moment of purchase. With integrations across thousands of retailers, Minty connects shoppers with relevant, real-time offers from our partner brands—driving incremental sales and building loyalty.
Getting started with Minty is simple—brands just need to approve us as an affiliate, and they’ll automatically begin appearing in AI-driven shopping results. No heavy lift required.
We’re incredibly excited about the value Minty brings to both consumers and ecommerce brands, and we’ll be rolling out new features, expanded partnerships, and enhanced targeting capabilities in the months ahead. Stay tuned!
“At AddShoppers, adaptability is built into our DNA. We stay ahead of the ever-evolving e-commerce landscape by combining real-time shopper insights with continuous innovation.”
LC: How can merchants get started with AddShoppers?
AS: The simplest way to get started is by chatting with our sales team. They’ll walk you through the basics of the platform and outline the next steps. Since we’re integrated with the LinkConnector MasterTag, setup is fast and straightforward—making it an easy lift for the brands.
LC: What trends and challenges do you predict for email retargeting in 2025?
AS: Trends: AI and personalization. This is why we use a smart sending algorithm.
Challenges: Mailbox providers like Google and Yahoo are always evolving. It’s important to our team to work closely with them to stay ahead of changes and ensure top-notch email deliverability.
Get the Conversation Started! As the ecommerce landscape continues to evolve, staying ahead with the right partner can make all the difference. If you’re ready to learn more about how AddShoppers can help your brand drive revenue and build lasting customer connections, click the button below to get the conversation started.
Live Webinar: Driving Results with AddShoppers’ Performance-Powered Tools
You’re Invited! Join us for a live LinkConnector-hosted webinar on June 5, 2025 at 2:30pm EDT. where Lea and Kevin from AddShoppers will share expert strategies for boosting performance through SafeOpt’s advanced email retargeting and introduce Minty, their AI-powered shopping companion. Whether you’re looking to recover more revenue or drive incremental sales, this info-session and Q&A will deliver practical insights to help your brand grow in 2025 and beyond. Register now to reserve your spot!
Get to Know AddShoppers
Meet the Contributors
Kevin Herrholtz serves as the VP of Client Success for SafeOpt by AddShoppers. With a career spent leading customer success teams at innovative SaaS organizations, Kevin is passionate about building strategies that create loyal, long-term customers. At AddShoppers, he helps DTC brands maximize retention, upsell, and cross-sell opportunities through a customer-first approach. Known for his energy and obsession with customer health, Kevin brings a fresh perspective on how brands can deliver real value and delight at every touchpoint.
Lea Donahue leads Affiliate Relations for SafeOpt by AddShoppers, where she focuses on building and nurturing strong partnerships with affiliates and agencies. With a background in sales and business development, Lea is passionate about creating collaborative relationships that drive growth for both partners and brands. At AddShoppers, she helps scale performance marketing efforts by aligning the right partners with the right opportunities. Known for her strategic mindset and partner-first approach, Lea brings energy and empathy to every relationship, helping affiliates and agencies thrive in a fast-moving DTC landscape.