On day two of Affiliate Summit West 2017, two industry veterans shared their expertise in the navigating the widening world of viral and social marketing. LinkConnector’s VP of Sales and Marketing, Tara McCommons, and Nick Andrews, CEO and Founder of Revitrage led ASW17 Session 12D, Viral & Social Marketing, where they took an in-depth look at this topic.
What is the quickest path to Q4 failure? We posed this question to several influential industry affiliates to gain perspective from the front lines. Across the board, we heard from our affiliates that advertisers failing to prepare and share their holiday offers in advance is detrimental to affiliate success this time of year. Read More...
The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...
For many, school is back in session. And, that means checklists and credit cards are out. If you are a merchant, here are a few 101s to be sure you maximize Back to School revenues. Read More...
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
Day two of Affiliate Management Days kicked off with the 2016 Affiliate State of the Union; this keynote panel, comprised of leading industry influencers, sat side-by-side in a brightly lit green room to debate today’s most pressing affiliate marketing issues. Robert Glazer of Acceleration Partners moderated the panel, which included Brian Littleton of Shareasale, Todd Crawford of Impact Radius, Maura Smith of eBay Enterprises, Adam Martin of Performance Horizon and Choots Humphries of LinkConnector.
Revenue Performance Blue Ribbon Panel Member and LinkConnector's Director of Marketing, Jackie Bates, recently sat down with Revenue to answer five questions. Here, we shine a spotlight on the performance industry today.
The three largest online shopping days of the year are nearly here: Black Friday, Thanksgiving and Cyber Monday. Adobe tells us that $32 billion was spent online last year between November 1st and November 28th: a 14% increase from 2013.
Participating in the Affiliate Summit AffStat Report is a simple way to help write the history books of the affiliate marketing industry.
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.”
– Babe Ruth
Did you know that the Performance Marketing Association (PMA) has five industry councils that meet monthly? These councils take action to provide best practice guidelines, standardizations, and empowering information for our industry.
Want to jump-start Q1 with a highly effective, yet lean marketing plan? Insights critical to accelerating your bottom line are available at your fingertips, and getting started does not require a huge budget.