Inspiring the excitement, energy and engagement from affiliates is one of the many coveted skill-sets affiliate managers proudly possess. And, it’s one that can be the most challenging.
LinkConnector’s Tara McCommons took the stage at Affiliate Summit in NYC last month to speak about ways affiliate managers can gain attention from affiliates; she also shared difference makers to spark affiliate growth.
The Affiliate Summit West conference (#ASW18) kicked off Sunday morning where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel to talk #performancemarketing. At 4:00 pm, LinkConnector’s VP of Sales and Marketing, Tara McCommons (@TaraMcCommons), moderated the panel session, Values, Predictions & Strategies from OPM Heavyweights. Four industry-acclaimed OPMs shared the floor: Sarah Bundy of All Inclusive Marketing; Jennifer Ward of ebove & beyond; Mike Nunez of AffiliateManager.com and Jamie Birch of JEBCommerce.
LinkConnector’s CTO, Ernie St. Gelais was one of 5 industry executive panelists in an Affiliate Summit East session moderated this week by industry expert Jamie Birch, Founder of JEBCommerce a leading affiliate marketing agency, and titled Technology Will Save Us from All Our Affiliate Ills. In addition to Ernie, the panelists included Scott Chaplin of AvantLink, Todd Crawford of Impact Radius, Michael Jones of Pepperjam and Brian Littleton of ShareASale.
Kerri Pollard, Chief Revenue Officer of Honey, a valued LinkConnector affiliate partner, delivered an outstanding keynote during AM Days last month. The session was focused on the data Honey collects on an aggregate basis on millennials and their shopping patterns. This resulted in actionable takeaways for merchants to attract and acquire millennial shoppers.
The Affiliate Management Days Keynote panel, the 2017 Affiliate State of the Union, debated a diverse set of issues ranging from attribution and commission splitting to the globalization of the industry. Read More...
Tara McCommons took the stage on day one of Affiliate Management Days, to ignite conversation around key strategies that have fueled affiliate program growth for online retailers of all shapes and sizes. Tara illustrated her five-step approach using key stats and live examples—ultimately guiding her audience of affiliate managers and digital strategists down the path to a better affiliate program. Here’s a quick recap. Read More...
Affiliate Summit West 2017 is all said and done, the events of which can be relived through #ASW17. Twitter, Instagram and Facebook all attest to the phenomenal networking, educational sessions, collaborative meetings, industry parties and extravagant exhibit halls that the biggest conference in our industry boasts. With Las Vegas as the backdrop and 6,000+ marketers in attendance at the Paris Hotel, the opportunities presented by this ever-growing trade show are second to none.
On day two of Affiliate Summit West 2017, two industry veterans shared their expertise in the navigating the widening world of viral and social marketing. LinkConnector’s VP of Sales and Marketing, Tara McCommons, and Nick Andrews, CEO and Founder of Revitrage led ASW17 Session 12D, Viral & Social Marketing, where they took an in-depth look at this topic.
LinkConnector Co-President and CTO, Ernie St. Gelais gives Affiliate Summit East attendees an introduction to Cross Platform Tracking, and explains how it can significantly impact affiliate programs for merchants and affiliates alike. Read More...
Day two of Affiliate Management Days kicked off with the 2016 Affiliate State of the Union; this keynote panel, comprised of leading industry influencers, sat side-by-side in a brightly lit green room to debate today’s most pressing affiliate marketing issues. Robert Glazer of Acceleration Partners moderated the panel, which included Brian Littleton of Shareasale, Todd Crawford of Impact Radius, Maura Smith of eBay Enterprises, Adam Martin of Performance Horizon and Choots Humphries of LinkConnector.
Tara McCommons presented a case study at AM Days 2016 with Nick Andrews of ReviTrage, on Affiliate Marketing Technologies to Boost Social Penetration of Your Brand.