Turning Browsers into Buyers with Minty

As 2025 draws to a close, merchants are shifting their performance marketing focus from volume to precision—finding smarter ways to engage shoppers and recover the value that slips through the cracks. Consider this: Nearly 70% of online shopping carts are abandoned worldwide–with even higher rates on mobile.¹

With high shopping cart abandonment rates, there’s a staggering amount of intent left on the table. This provides an opportunity tailor-made for tools like Minty – a next-generation AI-powered Cashback and offer-delivery platform designed to convert browsers into buyers.

Born within the addShoppers ecosystem, Minty helps brands close the gap between discovery and purchase through real-time personalization and performance-based rewards. For shoppers, Minty means instant, transparent savings and promotional offers that actually align with what they’re looking for— no searching, no spam, just smarter value at the right moment.

Heading into 2026, a year expected to redefine how loyalty and shopping-companion experiences merge, Minty is poised to help merchants re-engage lost traffic, improve attribution, and create frictionless paths to purchase.

We sat down with Chris Lettera, Partnerships Manager at addShoppers, to explore what makes Minty unique, how AI is driving change, what’s next for loyalty and rewards programs, and more.

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Q&A With Chris Lettera

LC: What is Minty, and how does it differ from other “shopping companions”?

Chris: Minty is an AI-powered, performance-only Cashback program that knows how to fetch results. It goes beyond generic coupons by using real-time insights and first-party, fully opted-in data to deliver personalized deals and rewards exactly when shoppers need them. Minty helps you retrieve conversions and grow your revenue through a performance-first approach.

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LC: What kinds of brands or merchants are the best candidates for Minty?

Chris: Minty can only work with brands that offer a CPA program. Brands offering a higher Cashback rate coupled with a coupon perform significantly better than those that do not.

“Minty goes beyond generic coupons by using real-time insights and first-party, fully opted-in data to deliver personalized deals and rewards exactly when shoppers need them.”

LC: Can you walk us through the core features and capabilities of Minty?

Chris: Absolutely! Core features include:

• Exiting Anonymous Visitor Targeting: Minty can target lost and unknown shoppers with its omnichannel audience in SMS / Email.
• AI-powered Apps (Chrome, iOS): Surfaces personalized coupons and Cashback offers in real-time. Allowing brands to also target high intent visitors actively researching a brand or product.
• Dedicated Store pages: Each brand gets a fully indexable page showcasing verified offers, perks, and shopping content that they can control entirely.
• AI Shopping Agent: A fully interactive shopping agent built into the Website / App / Extension.
• Web, Email & SMS Premium Positioning: Gain access to high traffic areas within the web and distribution channels purely on a performance basis. (talk to us to see if you qualify)
• Dynamic Attribution & Optimization: We track user behavior and purchases to optimize offers to the user in real time.

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LC: What kinds of implementation or onboarding timelines can clients expect?

Chris: There’s no setup fee or dev work required. Our API’s and AI agent will generate your store profile. We will do a human review and set it live within 24 hours. That’s it! You’re in the program. If you would like to gain access to Minty’s audience for additional targeting, you just need to add Minty to your Google Tag Manager and we’ll handle the rest. It’s literally that simple.

“Merchants using Minty regularly see a 20–40% lift in Conversion Rate when combining Cashback with Coupons.”

LC: What kind of performance uplift or ROI have real users or clients seen from Minty?

Chris: Merchants using Minty regularly see:

• 20–40% lift in Conversion Rate when combining Cashback with Coupons.
• 15–25% increase in Average Order Value (AOV) when adding a higher Cashback rate.
• Guaranteed ROI because Minty is a performance-only program.
• 10-30% increase in New-to-File (NTF) customers thanks to Minty’s extensive internal audience and its ability to target new and unknown shoppers.

Performance varies by vertical, but we focus on incrementality and scale without cannibalizing existing traffic.

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LC: Do you have any new features or developments planned for Minty as we head towards 2026?

Chris: Yes! Coming soon:

• AI Agent: This continues to evolve and we hope to have our agent fully able to execute a purchase directly from chat by accessing existing wallets of the user.

• Top Secret:  New ways to earn and use Cashback to increase repeat purchase rates.

• Double Top Secret: New way to target anonymous traffic just as and before they leave your site. Beta users so far have seen a 40% opt in rate and a massive 10-14x lift in conversions.

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LC: Are there any emerging trends in loyalty, reward, or shopping companion applications that might shape Minty’s evolution?

Chris: AI is changing the game for all of ecommerce with the ability for AI agents to execute payment directly in line with a user’s search intent.

• Integrated rewards: Consumers expect loyalty rewards to be easy, real-time, and connected across devices

• Content commerce: Rewards will be layered into creator content, gift guides, and real-time product recommendations

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LC: As we head into 2026, what do you see as the biggest challenges facing loyalty programs and rewards platforms?

Chris:

• Fatigue: Too many programs offer the same “10% back” without differentiation

• Poor attribution: Brands struggle to measure incrementality

• Privacy restrictions: Cookie loss and limited third-party tracking challenge performance measurement
• Overcomplexity: Programs with too many rules or hoops lose consumer trust and engagement

“The winners will be those who combine AI with smart user experiences and strong merchant economics.”

LC: How do you see consumer expectations evolving around loyalty and rewards programs over the next 2–3 years?

Chris: Consumers want:

• Instant value (not points that expire)

• Less friction (automatic application, no manual codes)

• More transparency (know what they’re earning and how)

• More relevance (rewards matched to their preferences and habits)

They’re becoming more selective. They’ll stick with programs that consistently deliver value with minimal effort.

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LC: What role do you anticipate AI, machine learning, or predictive analytics to play for next-gen loyalty, reward, and shopping companion applications?

Chris: AI will:

• Predict what shoppers want before they search

• Adjust rewards dynamically based on likelihood to convert

• Create individualized experiences that increase retention

• Replace static loyalty tiers with fluid, real-time perks based on behavior

The winners will be those who combine AI with smart user experience and strong merchant economics.

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Final Thoughts

As we move into 2026, marketers face an increasingly complex challenge: balancing privacy compliance, attribution accuracy, and the need for measurable performance. Minty offers a refreshingly simple solution — one that leverages AI, automation, and fully opted-in data to engage consumers where intent already exists.

For brands looking to boost conversions, increase new-to-file customers, and tap into a smarter performance-only channel, Minty represents both innovation and efficiency.

If your brand is ready to turn browsers into buyers, connect with Minty through LinkConnector or reach out directly at [email protected].

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About Chris Lettera

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Get to Know Minty

                

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^{1 Amra & Elma Checkout Abandonment Statistics 2025}