Our industry is two weeks into ITP 2.0 and its potential effects on Affiliate Marketing tracking. Adoption of Safari 12 has been rapid with LinkConnector (LC) observing 25% of Safari users are now on version 12 where ITP 2.0 is in effect. Based on historical adoption rates as reported by StatCounter, version 12 should hit a 50% adoption rate within a couple of weeks and be well over 60% for most of Q4 2018.
Shopping cart window data from a 2017 LinkConnector study strongly suggests merchants may be over discounting coupon affiliate relationships.
Watch LC in our 13th year push harder for our customers and for the Performance Marketing model. I am excited for our employees and our customers. I am excited for our industry. Read More...
Typically, in the affiliate marketing industry, a contract between a merchant and affiliate can be changed with seven days notice. While it is good business ethics to provide such notice, isn’t it also good business ethics to honor all contract terms prior to said change?
LinkConnector has implemented a change to our Merchant Terms and Conditions to protect the investment an affiliate makes at the time of promotion of the merchant’s products or services.