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It’s Time for Coupon Codes to Change

Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism. 

Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100  years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable. Read More

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LinkConnector Turns 15—Reflections from its Co-Founder

As the first quarter draws to a close, LinkConnector has a significant and exciting milestone to commemorate—March 2019 marked LinkConnector’s 15-year anniversary.  In our industry, where change is constant, fifteen years is a very long time. Read More

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Disruption Minimized – ITP 2.0 Compliant

Our industry is two weeks into ITP 2.0 and its potential effects on Affiliate Marketing tracking. Adoption of Safari 12 has been rapid with LinkConnector (LC) observing 25% of Safari users are now on version 12 where ITP 2.0 is in effect. Based on historical adoption rates as reported by StatCounter, version 12 should hit a 50% adoption rate within a couple of weeks and be well over 60% for most of Q4 2018. Read More

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Cookie Survival: A New Standard

Typically, in the affiliate marketing industry, a contract between a merchant and affiliate can be changed with seven days notice. While it is good business ethics to provide such notice, isn’t it also good business ethics to honor all contract terms prior to said change?

LinkConnector has implemented a change to our Merchant Terms and Conditions to protect the investment an affiliate makes at the time of promotion of the merchant’s products or services.