Affiliate Summit West 2017 is all said and done, the events of which can be relived through #ASW17. Twitter, Instagram and Facebook all attest to the phenomenal networking, educational sessions, collaborative meetings, industry parties and extravagant exhibit halls that the biggest conference in our industry boasts. With Las Vegas as the backdrop and 6,000+ marketers in attendance at the Paris Hotel, the opportunities presented by this ever-growing trade show are second to none.
Looking back on 2016, many special moments with our friends, colleagues and clients stand out. Conferences, like Affiliate Summit West and East, Affiliate Management Days and Internet Summit, transcend learning and networking opportunities to be truly enjoyable experiences. These times are valuable on both professional and personal levels. Here are a few highlights of our 2016. Read More...
The results are out for two of the largest reports in the performance marketing industry: the AffiliateBenchmarks Report and the AffStat Report. LinkConnector is honored to be recognized as a top 10 network in both reports for another consecutive year. Use the findings from these insightful reports to push the needle forward in 2017 with your affiliate program. Read More...
mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...
Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program. Read More...
LinkConnector’s Manager of Merchant Operations, David Todd recently conducted an interview with IRONMAN’s Director of eCommerce, Joe Nardolilli to learn more about the IRONMAN brand and to get a sneak peek at what IRONMAN has in-store for the summer season.
Affiliate Management Days (AM Days) kicked off this morning at 7:30 a.m. prompt, welcoming an eager crowd of affiliate marketers to the Golden Gate City. This two-day conference is jam-packed with insightful gems of knowledge for affiliate managers and merchants to use in optimizing their affiliate programs.
The PMA CEO & Founder Event is happening right now at the Pampas Brazilian Grille, located in the Planet Hollywood Miracle Mile Shops next door to the Paris Hotel. Most PMA Council Chairs are present, as well as some of the most influential names in our industry.
It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active! The problem is, though, that very few campaigns (if any) thrive on auto-pilot. You’ve already done the hard work of establishing your presence in the network. You might as well reap the rewards of your effort with further investment. For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns.
Today LinkConnector publicly announced a well-deserved promotion for one of its key team members, Tara McCommons. With over 18 years of relevant sales management experience, Tara sets the stage for LC’s rapid growth. As VP of Sales and Marketing, Tara and her team will play a pivotal role in identifying new merchant and affiliate opportunities to continually expand the LinkConnector Network, while also taking a hands-on approach to optimize existing merchant and affiliate relationships.