All Inclusive Marketing: Setting the Standard of Excellence in Affiliate Program Management
As we embark on a new year, many advertisers and merchants will be looking to test the affiliate marketing waters or fine-tune their management strategies for an existing program. While some may attempt to navigate the complex world of affiliate marketing in-house, a study by AM Navigator revealed that only 22% of CMOs have mastered affiliate marketing trends, highlighting the importance of working with a seasoned and knowledgeable agency.