This post from LinkConnector was originally published on mThink.com.
Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands — 61% of consumers trust recommendations from influencers more than the 38% that trust branded social media content.
Attention affiliate marketing managers, if you’re on the hunt for insights from professionals in the know, grab your headphones and step right this way. The Affiliate Marketing Podcast, presented by AffiliateINSIDER founder Lee-Ann Johnstone has hosted a vast array of industry insiders from every corner of the affiliate marketing universe and has been informing listeners on timely, cutting-edge topics and the latest affiliate marketing trends for the past 5 seasons. If you’re new to this podcast, then it’s time to start digging through the archives.
The LinkConnector (LC) Team was on hand in Las Vegas last week for Affiliate Summit West (ASW) – the premier U.S. affiliate and partnership marketing event of the year. LinkConnector’s own Choots Humphries took the stage to give a presentation on one of performance marketing’s most important and timely topics: attribution.
LinkConnector is gearing up for our final conference stop of the year and it’s sure to be an amazing experience. From November 2-4, our team will be on hand at Caesars Palace in Las Vegas for Affiliate Summit West to celebrate all things performance marketing.
This month, LinkConnector (LC) will be taking our 2021 conference tour overseas, with a stop in London for the 2021 PI Live Conference, happening October 19-20. This marks our first trip back to the UK since 2019; we can’t wait to meet and mingle in-person with current and new partners from around the globe.
With its plethora of holidays and consumer spending events, the 4th quarter is a make-or-break season and the most crucial time of the year for eCommerce merchants in a wide variety of verticals.
In contrast to 2020, when the locked down COVID-19 environment led to unprecedented digital acceleration and unpredictable spending behavior, more consumers have now adapted to the climate, becoming much more trusting and savvier in their online discovery and buying of products in 2021. This makes performance marketing relationships more important than ever to help merchants and retailers of all sizes stand out to consumers.
Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as chosen through a combination of weighted data, input from affiliate marketing experts, and an industry-wide Blue Book Survey featuring feedback from you, our affiliate, merchant, and agency partners.
Exciting news from the UK today. PerformanceIN has released this year’s list of International Performance Marketing Award (IPMA) finalists, and LinkConnector is overjoyed to announce that we have been added to the shortlist for the Best Partnership Award, with our technology partner Publisher Discovery (PD).
From the start of HalloweenCostumes.com’s (HC) affiliate marketing partnership with LinkConnector (LC) in 2012, HC has consistently invested in and benefited from year-round collaborative strategies with LinkConnector’s account management team and affiliate partners to achieve sizable year-over-year (YoY) growth through their LinkConnector program, superior to that of their other two networks. This profitable growth has prioritized HC’s value of the performance marketing channel.
In just a few short weeks, Team LinkConnector will embark for Austin, Texas to attend our second conference of the year, and the excitement here is building.
FinCon began in 2011 as the Financial Blogger Conference and has since grown to become one of the United States’ premier personal finance and digital marketing events.
It was a day of excitement, as LinkConnector took in the virtual sights and sounds of the 2021 Performance Marketing Awards ceremony alongside our technology partner and gracious host, Publisher Discovery.
In just over a month, Affiliate Summit East kicks off in New York City on July 19 – 20, 2021, live and in-person.
As a premier performance marketing event, ASE is host to thousands of affiliates, advertisers, networks and agencies from all over the world, and LinkConnector is excited to announce that we will be there.