How does a merchant decide to apportion the credit for a sale?  Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sale process?  Or, a mixture of the two?  What if there are several affiliates involved?

Allocating the credit for a transaction is known as Event Attribution (also sometimes called Sales Attribution), and it is a core concept in affiliate marketing.  To understand the benefits and pitfalls of the different approaches, Revenue Performance sat down with Ernie St. Gelais of LinkConnector to get the inside story.  Read our article in Revenue Performance’s magazine below…

Q & A with LinkConnector on Event and Cookie Attribution

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