Tax Season has two notable peaks of activity. The first peak occurs in mid to late January and is generated by people looking to get their tax refund money fast. This year the first rush is predicted to begin tomorrow, January, 20th. The second (even more significant) peak occurs the few days before (and through) April 15th, and logically, this is the crowd of procrastinators looking to file a tax extension.

Keeping these peak dates in mind, and the types of customers that are generating the traffic, should help you know how best to promote and convert your traffic.

Check out all of LinkConnector’s Tax Merchants here.

 

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