While this technology is not new, in fact, in place since 2006, it is a powerful resource for LC affiliates. So, we thought we’d get this information out again.
What is an ATID?
The Affiliate Tracking Identifier, or ATID, is the portion of the LinkConnector (LC) tracking code that belongs to you—the affiliate. You can use the ATID variable to track anything you wish to track starting with the initial click to LC all the way to the final sale with a merchant. This optional variable can be used (by you) to track simple things like click source (e.g., homepage, site map, newsletter, Google, etc.) to complex, multi-variable codes that are meaningful only to you and/or your personal optimization efforts (e.g., 0019f3c4tt52la09912). LinkConnector stores the ATID variable value you pass to us in each click and records this value as part of every transaction related to this click. Then, through LC reporting, you can filter and sort your promotional results by the full ATID value or by specific segments of the ATID values.