An overlooked online shopping day in the U.S. is on the rise, raking in a record $14.3 billion in a single day last year alone for the Chinese merchant, Alibaba. Black Friday? Cyber Monday? Nope—it’s Singles’ Day. Read More...
The Biggest Mistake Advertisers Make in Q4
What is the quickest path to Q4 failure? We posed this question to several influential industry affiliates to gain perspective from the front lines. Across the board, we heard from our affiliates that advertisers failing to prepare and share their holiday offers in advance is detrimental to affiliate success this time of year. Read More...
Are You Ready for the Biggest Shopping Day of 2016 – Possibly Ever?
The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...
Communication is Key to Performance
mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...
The Math on Back to School
For many, school is back in session. And, that means checklists and credit cards are out. If you are a merchant, here are a few 101s to be sure you maximize Back to School revenues. Read More...
Merchant Managers: Do You Understand Your Pixels?
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
Inside Adaptive Attribution Technology
Adaptive Attribution encompasses the multitude of attribution options available within the LinkConnector network. Learn about the advanced technologies that work in cohesion to make this unique attribution method possible. Read More...
Should You Outsource SEM via Affiliate Marketing?
An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.
Humanize Marketing to Drive Brand & SEO
Today’s consumers are more socially connected than ever before. With Facebook’s population at roughly 1.5 billion monthly active users, this social giant’s user base has grown more populous than the country of China.
In-house Program? Don’t Underestimate your Network.
Migrating your in-house affiliates to your network is service for which CPS networks should be of serious consideration. Allow your network to help you help your partners flourish!
Winter Shopping Is Coming
The three largest online shopping days of the year are nearly here: Black Friday, Thanksgiving and Cyber Monday. Adobe tells us that $32 billion was spent online last year between November 1st and November 28th: a 14% increase from 2013.
HalloweenMart.com Enters Peak Online Revenue Season
Twenty years after its establishment in 1994, the web’s first Halloween store, HalloweenMart.com, enters its peak online revenue season. It is headquartered in the entertainment capital of the world, but its sales and clientele reach far beyond the confines of its home in Las Vegas, NV. Together with its long-time OPM, AM Navigator, HalloweenMart.com has prepared numerous promotions to help you maximize your earnings this Halloween season.
LinkConnector’s Manager of Affiliate Operations, Wes Carnes recently sat down with Heather George, Vice President of Halloweenmart.com and Geno Prussakov, Founder and CEO of AM Navigator to gain some perspective on the successful working relationship between this online retailer and their OPM.