A Match Made in Tech Heaven: LinkConnector Partners with Publisher Discovery
LinkConnector (LC) is thrilled to announce its partnership with Publisher Discovery creating a powerful accelerant to a LinkConnector core strength—transparent affiliate relationships.
London-based Publisher Discovery is a leading developer of Artificial Intelligence (AI) & Machine Learning technologies for the Affiliate Marketing industry. Headed by CEO Tom Bourne, CMO Chris Tradgett and CTO Rob Haswell; Publisher Discovery’s team has decades of combined experience in online advertising and affiliate marketing as well as the development of Artificial Intelligence and Machine Learning technologies.
Publisher Discovery’s SaaS platform offers unique insight and analysis on affiliate programs in over 80 market verticals to help identify and engage with new affiliates. Using AI, they rank and match affiliates to a merchant’s specific needs in a clear and usable interface.
As fellow PMA members and champions of the affiliate marketing industry, Publisher Discovery provides a wealth of insights and information through a variety of channels, including their blog and webinars/events, and through various social media platforms.
LinkConnector + Publisher Discovery
The Publisher Discovery integration directly and exclusively into LinkConnector’s interface gives access to their unique internal network Recommender for LC merchants. This enables merchants to view all the potential affiliate partners on LC’s network by Relevance, Value and a Total Score. These combine to indicate how potentially valuable each affiliate is likely to be and how well they will likely perform.
Publisher Discovery uses AI to show LinkConnector merchants the best potential affiliates on the network to recruit, ranked by how much revenue they have the potential to drive specific to their website and offer, as well as the relevancy of their content. Merchants can use filters to view pending or new affiliates–and sliders to filter the lists down even further to get the most relevant list of potential affiliate partners. LinkConnector is the exclusive U.S. Affiliate Network offering this level of direct integration with Publisher Discovery. This exclusive integration not only allows merchants to view all affiliate information in the one place where they make a decision, but it also allows for more precise results since recommendations consider specific affiliate performance throughout the LinkConnector network.
Leveraging AI, the Publisher Discovery app learns more along the way. So, the more the technology is used within a network, the better it becomes. Users of the tools have reported significant time savings of up to five hours a week over more traditional search and recruiting techniques. The additional detail in the app also gives users a better understanding of the prospects to make recruiting easier.
“This technology integration has far-reaching opportunities for LinkConnector merchants to find new affiliates and communicate with them for seamless recruitment into their program.”, said Ernie St. Gelais, LinkConnector’s Co-President and CTO. “Affiliate recruitment is a crucial task for merchants and agencies to diversify and scale their programs; LinkConnector is extremely excited to now have Publisher Discovery’s AI powering its affiliate recruitment tools.”
As part of LinkConnector’s offering, Co-Managed merchants in LinkConnector can also access Publisher Discovery’s database of over three million active affiliates for additional internal and external recruitment of affiliates based on their vertical or competitors. For a monthly subscription fee, LinkConnector’s Self-Managed merchants are able to readily upgrade to access additional powerful recruiting features.
LinkConnector merchants should contact their account manager or email [email protected] to learn how they can begin recruiting affiliates with this added functionality. Publisher Discovery can also provide a quick demo to any user and demonstrate how easy they make the affiliate discovery and recruitment tasks.