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mThink Interview: Riding or Missing the Q4 Wave

mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.

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Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.

What are the main points of your plan for the next four months?
By how much should your media budget increase?                                                                                                                                                                                            What kind of return should you expect? Read More

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5 Steps to Improving Your Affiliate Program

Tara McCommons took the stage on day one of Affiliate Management Days, to ignite conversation around key strategies that have fueled affiliate program growth for online retailers of all shapes and sizes. Tara illustrated her five-step approach using key stats and live examples—ultimately guiding her audience of affiliate managers and digital strategists down the path to a better affiliate program. Here’s a quick recap. Read More...

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Viral and Social Marketing | Live from Las Vegas

On day two of Affiliate Summit West 2017, two industry veterans shared their expertise in the navigating the widening world of viral and social marketing. LinkConnector’s VP of Sales and Marketing, Tara McCommons, and Nick Andrews, CEO and Founder of Revitrage led ASW17 Session 12D, Viral & Social Marketing, where they took an in-depth look at this topic.