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Are you a Major League Player?

As affiliate marketers, we are hustlers. Pivoting our strategies around industry shifts and wearing multiple hats while keeping our eye on the ball(s) has become common practice, and how we thrive. Just as in baseball, there are players in our industry that outperform others—those that are called up to the major leagues and (sometimes unknowingly) manifest themselves as mentors for others to learn from. Read More...

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YoY Growth in Affiliate Marketing

The results are out for two of the largest reports in the performance marketing industry: the AffiliateBenchmarks Report and the AffStat Report. LinkConnector is honored to be recognized as a top 10 network in both reports for another consecutive year. Use the findings from these insightful reports to push the needle forward in 2017 with your affiliate program. Read More...

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Affiliate Marketers for President | Election Day

The earliest polls opened at 6:00 AM EST to kick off Election Day 2016. As you know, Affiliate Marketers for President, parts one and two have presented a thorough analysis of revenue resulting from affiliate marketing promotion by LinkConnector affiliates and merchants in each U.S. state (and D.C.). Leading up to week four of cumulative revenue data, neither the Affiliate party nor the Merchant party had achieved the 270 electoral votes needed to win the Affiliate Marketing Election. LC affiliates, however, have maintained a slight lead over LC merchants throughout the entirety of this race. The affiliates’ consistent campaign promotional efforts over the last four weeks have paid off, and have ultimately earned them bragging rights. Read More...

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Affiliate Marketers for President | Part 2

In the four weeks leading up to the Presidential Election, we are keeping a close eye on revenue resulting from Affiliate Marketing promotion in each state. The affiliate marketing electoral map represents online revenue attributed to LinkConnector merchants and affiliates between 10/10/16 and 10/30/16—a three-week timeframe. Total revenue numbers determine a winner in each state, and the state’s electoral votes are awarded to the appropriate party. Read More...

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Affiliate Marketers for President

Over the next two weeks, we will be keeping a close eye on the revenue generated by LinkConnector merchants and affiliates, and what may be contributing to various spikes and drop offs in their numbers. Each Tuesday between now and the 8th of November, we will refresh our affiliate marketing electoral map with cumulative revenue data in the four weeks leading up to Election Day. The current map represents online revenue generated by LinkConnector merchants and affiliates between 10/10/16 and 10/23/16. Read More...

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Merchant Managers: Do You Understand Your Pixels?

Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...