As COVID-19 has upended our worlds and forced us into a new normal, we unquestionably recognize the importance of human connections and adaptability in these unprecedented times—two defining features of affiliate marketing.
“Don’t worry when you are not recognized, but strive to be worthy of recognition.“
LinkConnector is incredibly proud and honored to be recognized amongst the best of the best affiliate marketing networks worldwide on mThink’s BLUE BOOK Top 20 Affiliate Network rankings for the past eight years in a row.
LinkConnector is honored and immensely excited to announce that we have been shortlisted by a panel of industry experts to compete for two of the 2019 Performance Marketing Awards—Publisher’s Choice of Network and the Industry Disruptor Award.
No school like the old school; learn how pay-per-click campaigns are sparking appeal with bloggers and influencer affiliates.
In the world of Affiliate Marketing there are always new strategies merchants will use to make their program attractive to potential affiliates. These strategies may include bonuses, extended cookie durations and most importantly – commissions paid to the affiliates. There are several methods of rewarding commissions by merchants; pay-per-sale, pay-per-lead, pay-per- call, and pay-per-click as examples.
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?
Are you a blogger or an influencer looking for more ways to monetize your content? You may be overlooking a crucial tool: your affiliate network!
Often, influencers and bloggers don’t realize how important their partnership is to a merchant’s online marketing goals, or that their affiliate network can be their advocate and catalyst to relevant merchants. If you haven’t talked to your affiliate rep in a while, it might be a good time to reach out and ask for suggestions or discuss technologies you might not be familiar with.
When merchants ask why their affiliate program isn’t delivering optimal results, the answer is often simple. Not reaching out to affiliates, having outdated creatives or simply not inviting affiliates to join your affiliate campaign can sabotage your program’s growth. Here are five strategies that work to entice affiliates to actively and effectively promote your brand.
Shopping cart window data from a 2017 LinkConnector study strongly suggests merchants may be over discounting coupon affiliate relationships.
As affiliate marketers, we are hustlers. Pivoting our strategies around industry shifts and wearing multiple hats while keeping our eye on the ball(s) has become common practice, and how we thrive. Just as in baseball, there are players in our industry that outperform others—those that are called up to the major leagues and (sometimes unknowingly) manifest themselves as mentors for others to learn from. Read More...
Watch LC in our 13th year push harder for our customers and for the Performance Marketing model. I am excited for our employees and our customers. I am excited for our industry. Read More...