On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.
Leveraging Influencers in a Performance Marketing Arena
The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference.
Boost Revenues with Enhanced Product Feeds: Feedonomics
Did you know LinkConnector and Feedonomics have teamed up to enable LC merchants to get the most out of their product feeds? Read More...
Values, Predictions & Strategies from OPM Heavyweights
The Affiliate Summit West conference (#ASW18) kicked off Sunday morning where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel to talk #performancemarketing. At 4:00 pm, LinkConnector’s VP of Sales and Marketing, Tara McCommons (@TaraMcCommons), moderated the panel session, Values, Predictions & Strategies from OPM Heavyweights. Four industry-acclaimed OPMs shared the floor: Sarah Bundy of All Inclusive Marketing; Jennifer Ward of ebove & beyond; Mike Nunez of AffiliateManager.com and Jamie Birch of JEBCommerce.
mThink Interview: Riding or Missing the Q4 Wave
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
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Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?
Please Take Two Minutes to Voice Your Opinion on the mThink Blue Book Survey
The mThink Blue Book Survey is open and is just four short pages. This survey produces 2018 rankings for CPS networks worldwide. The survey collects industry-wide data to produce valuable insights on the top CPS networks.
Marketing to Millennials
Kerri Pollard, Chief Revenue Officer of Honey, a valued LinkConnector affiliate partner, delivered an outstanding keynote during AM Days last month. The session was focused on the data Honey collects on an aggregate basis on millennials and their shopping patterns. This resulted in actionable takeaways for merchants to attract and acquire millennial shoppers.
2017 Affiliate State of the Union
The Affiliate Management Days Keynote panel, the 2017 Affiliate State of the Union, debated a diverse set of issues ranging from attribution and commission splitting to the globalization of the industry. Read More...
5 Steps to Improving Your Affiliate Program
Tara McCommons took the stage on day one of Affiliate Management Days, to ignite conversation around key strategies that have fueled affiliate program growth for online retailers of all shapes and sizes. Tara illustrated her five-step approach using key stats and live examples—ultimately guiding her audience of affiliate managers and digital strategists down the path to a better affiliate program. Here’s a quick recap. Read More...
Commission Mother Lode 2017
Mother’s Day offers one of the largest holiday shopping opportunities of the year—and this year is positioned to break records. Read More...
Recover Customers, Maximize Profitability with New Solution from LC and UpSellit
LC merchants can now leverage UpSellit’s suite of customer recovery products, such as email remarketing and onsite conversion optimization with little extra effort. Read More...
You Did It Again
We are honored you have recognized us as a top network in many of the affiliate marketing industry’s leading research surveys, year over year. We believe our recognition is a testament to the trust we have established with you, our valued partners, over the last 12 years. Read More...