How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sale process? Or, a mixture of the two? What if there are several affiliates involved?
LinkConnector Has Expanded into New Headquarters
We are excited to announce that LinkConnector has moved to a new office location to keep up with our growth. We accomplished our move over this past weekend (July 14 and 15) to minimize disruption to our customers (note: all web servers and database servers were not part of the move and tracked all transactions normally).
The Power of Your Promotions
Most shoppers are on the hunt for bargains today. Consumers are waiting to use their credit cards until they have a coupon in hand. Our current economic climate has created exceptional opportunities for merchants to run promotions. When you arm your affiliate partners with a coupon code or free shipping offer, they are much better equipped to close the sale and increase revenues.
LC ATID
While this technology is not new, in fact, in place since 2006, it is a powerful resource for LC affiliates. So, we thought we’d get this information out again.
What is an ATID?
The Affiliate Tracking Identifier, or ATID, is the portion of the LinkConnector (LC) tracking code that belongs to you—the affiliate. You can use the ATID variable to track anything you wish to track starting with the initial click to LC all the way to the final sale with a merchant. This optional variable can be used (by you) to track simple things like click source (e.g., homepage, site map, newsletter, Google, etc.) to complex, multi-variable codes that are meaningful only to you and/or your personal optimization efforts (e.g., 0019f3c4tt52la09912). LinkConnector stores the ATID variable value you pass to us in each click and records this value as part of every transaction related to this click. Then, through LC reporting, you can filter and sort your promotional results by the full ATID value or by specific segments of the ATID values.
Predicted Demand Curve for the 2012 Tax Season
Tax Season has two notable peaks of activity. The first peak occurs in mid to late January and is generated by people looking to get their tax refund money fast. This year the first rush is predicted to begin tomorrow, January, 20th. The second (even more significant) peak occurs the few days before (and through) April 15th, and logically, this is the crowd of procrastinators looking to file a tax extension.
2012 Updates to Merchant Terms and Conditions
As you know the Affiliate Marketing industry continues to be an exciting and dynamic one. The industry is growing and evolving, and LinkConnector is constantly making changes to evolve with it.
While we have upgraded our features and continue to offer industry-leading customer support, we have not changed our Merchant Terms & Conditions since February 2009. We recently took a hard look at these terms in an effort to better serve you and align our terms with industry standards. As a result, LinkConnector is updating our Merchant Program Terms and Conditions.