The earliest polls opened at 6:00 AM EST to kick off Election Day 2016. As you know, Affiliate Marketers for President, parts one and two have presented a thorough analysis of revenue resulting from affiliate marketing promotion by LinkConnector affiliates and merchants in each U.S. state (and D.C.). Leading up to week four of cumulative revenue data, neither the Affiliate party nor the Merchant party had achieved the 270 electoral votes needed to win the Affiliate Marketing Election. LC affiliates, however, have maintained a slight lead over LC merchants throughout the entirety of this race. The affiliates’ consistent campaign promotional efforts over the last four weeks have paid off, and have ultimately earned them bragging rights. Read More...
Affiliate Marketers for President | Part 2
In the four weeks leading up to the Presidential Election, we are keeping a close eye on revenue resulting from Affiliate Marketing promotion in each state. The affiliate marketing electoral map represents online revenue attributed to LinkConnector merchants and affiliates between 10/10/16 and 10/30/16—a three-week timeframe. Total revenue numbers determine a winner in each state, and the state’s electoral votes are awarded to the appropriate party. Read More...
Affiliate Marketers for President
Over the next two weeks, we will be keeping a close eye on the revenue generated by LinkConnector merchants and affiliates, and what may be contributing to various spikes and drop offs in their numbers. Each Tuesday between now and the 8th of November, we will refresh our affiliate marketing electoral map with cumulative revenue data in the four weeks leading up to Election Day. The current map represents online revenue generated by LinkConnector merchants and affiliates between 10/10/16 and 10/23/16. Read More...
Communication is Key to Performance
mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...
mThink and Jackie Bates Talk Trends in Affiliate Marketing
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
Merchant Managers: Do You Understand Your Pixels?
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
Using LinkConnector Affiliate Links on Pinterest
Great news in the affiliate world—Pinterest, the world’s catalogue of ideas, is now allowing affiliate links! In February 2015, Pinterest was forced to ban affiliate links due to an overflow of spammers wreaking havoc on its system. Since then, Pinterest has drastically updated its spam detection system, and is once again allowing quality affiliates to promote. Read More...
Lucky Day to Launch the New LinkConnector Website
We are delighted to announce the launch of the new LinkConnector website today, Friday the 13th.
Should You Outsource SEM via Affiliate Marketing?
An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.
Blue Ribbon Panel: Interview with Jackie Bates
Revenue Performance Blue Ribbon Panel Member and LinkConnector's Director of Marketing, Jackie Bates, recently sat down with Revenue to answer five questions. Here, we shine a spotlight on the performance industry today.
Growing through Peer Collaboration
Our industry is one started and fueled by entrepreneurs. And, entrepreneurs are a special breed.
In-house Program? Don’t Underestimate your Network.
Migrating your in-house affiliates to your network is service for which CPS networks should be of serious consideration. Allow your network to help you help your partners flourish!