Renovate your website to drive greater conversions by focusing on three essential elements: site speed, crisp content, and guided pathways.
What You Need To Know About The VigLink & Bitly Partnership
In February, VigLink and Bitly partnered to test out monetizing free Bitly links through the VigLink platform. During this test, any free Bitly link that points directly to a merchant site affiliated with VigLink is being monetized.
Your Chance to Participate in Affiliate Marketing History
Participating in the Affiliate Summit AffStat Report is a simple way to help write the history books of the affiliate marketing industry.
Opportunities to Advance the Affiliate Marketing Industry
Did you know that the Performance Marketing Association (PMA) has five industry councils that meet monthly? These councils take action to provide best practice guidelines, standardizations, and empowering information for our industry.
New Year’s Resolution: Strengthen Your Marketing Strategy
Five Takeaways from the 2014 AffiliateBenchmarks Report
As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).
Is Performance Marketing For Everyone?
Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone?
Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren).
AffStat 2014 Recognizes LC as the #4 Most Popular Network
Celebrating a Decade of Technological Innovation and Leadership
Just over a decade ago, longtime business partners and friends, Choots Humphries and Ernie St. Gelais, put their heads together and created an Affiliate Marketing Network that would focus its efforts on creating innovative industry technologies. The two sold their company, DotCom Corporation, a multi-million dollar business that had been profitable since its inception in 1999, and together they created LinkConnector.
Building Relationships in a High Turnover Industry
“We all work in an industry that requires strong relationships to thrive. One challenge we face every day is building and developing lasting relationships in a fast-paced, high turnover industry.” – Choots Humphries
Is Your Campaign on Cruise Control?
It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active! The problem is, though, that very few campaigns (if any) thrive on auto-pilot. You’ve already done the hard work of establishing your presence in the network. You might as well reap the rewards of your effort with further investment. For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns.
Tara McCommons is Promoted to Vice President of Sales and Marketing
Today LinkConnector publicly announced a well-deserved promotion for one of its key team members, Tara McCommons. With over 18 years of relevant sales management experience, Tara sets the stage for LC’s rapid growth. As VP of Sales and Marketing, Tara and her team will play a pivotal role in identifying new merchant and affiliate opportunities to continually expand the LinkConnector Network, while also taking a hands-on approach to optimize existing merchant and affiliate relationships.