mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...
mThink and Jackie Bates Talk Trends in Affiliate Marketing
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
Merchant Managers: Do You Understand Your Pixels?
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
Using LinkConnector Affiliate Links on Pinterest
Great news in the affiliate world—Pinterest, the world’s catalogue of ideas, is now allowing affiliate links! In February 2015, Pinterest was forced to ban affiliate links due to an overflow of spammers wreaking havoc on its system. Since then, Pinterest has drastically updated its spam detection system, and is once again allowing quality affiliates to promote. Read More...
Lucky Day to Launch the New LinkConnector Website
We are delighted to announce the launch of the new LinkConnector website today, Friday the 13th.
Should You Outsource SEM via Affiliate Marketing?
An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.
Blue Ribbon Panel: Interview with Jackie Bates
Revenue Performance Blue Ribbon Panel Member and LinkConnector's Director of Marketing, Jackie Bates, recently sat down with Revenue to answer five questions. Here, we shine a spotlight on the performance industry today.
Growing through Peer Collaboration
Our industry is one started and fueled by entrepreneurs. And, entrepreneurs are a special breed.
In-house Program? Don’t Underestimate your Network.
Migrating your in-house affiliates to your network is service for which CPS networks should be of serious consideration. Allow your network to help you help your partners flourish!
Cookie Survival: A New Standard
Typically, in the affiliate marketing industry, a contract between a merchant and affiliate can be changed with seven days notice. While it is good business ethics to provide such notice, isn’t it also good business ethics to honor all contract terms prior to said change?
LinkConnector has implemented a change to our Merchant Terms and Conditions to protect the investment an affiliate makes at the time of promotion of the merchant’s products or services.
What to Know Before Applying to an Affiliate Network
Maybe you attended an online marketing event recently, or you simply want to find a new way to monetize your social media accounts. Either way, there are several things you should know before you submit an application to become an affiliate at any of the major networks.
Proven Strategies for Gaining Merchant Affinity
Successfully foster your merchant relationships from the ground up using strategies proven to help achieve your partnership objectives.