Seasonal Merchant Increases Revenue 200% in Two Years

From the start of’s (HC) affiliate marketing partnership with LinkConnector (LC) in 2012, HC has consistently invested in and benefited from year-round collaborative strategies with LinkConnector’s account management team and affiliate partners to achieve sizable year-over-year (YoY) growth through their LinkConnector program, superior to that of their other two networks. This profitable growth has prioritized HC’s value of the performance marketing channel.

Entering its 6th year with LinkConnector in 2018, HC selected LinkConnector as their network of choice to help them achieve aggressive increases in annual revenue to support their global growth initiatives over the next two years.  HC wanted to strengthen existing, and develop new strategic affiliate relationships that could grow awareness and conversions of their wide-ranging product selection throughout the Halloween season and year-round.

HC helps affiliates optimize seasonal moments far beyond Halloween; from Valentine’s Day and St. Patrick’s Day, to Pride Month, Independence Day, and much more.

A newly-released case study highlights how LC helped not only achieve their growth goals, but garner record-breaking results (including huge YoY growth from Content and Search affiliates) that continue trending upwards as HC kicks off their 2021 peak season.

“LinkConnector’s collaborative dedication to growing HC’s performance marketing results has been unprecedented”
-Don Beddow, HC Affiliate Manager
LC Affiliate Program
YoY Revenue

Content and Search Affiliates
Led YoY Growth

Email us at [email protected], or fill out the form below to request a copy of the full case study.

Are you an affiliate interested in joining the program? Apply through this signup link.

Are you a merchant interested in learning how LinkConnector could help you gain revenue growth through affiliate relationships? Contact a LinkConnector representative to get the conversation started. Be sure to include your biggest challenges. is the largest online-only retailer of costumes in the world. With over 10,000 costumes and 3,500 exclusives in sizes ranging from infant all the way up to 8X. Whether you’re shopping for a child, adult, or pet, for Halloween, or any other special event, is your place.

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