Best Partnership Award Finalists

Exciting news from the UK today. PerformanceIN has released this year’s list of International Performance Marketing Award (IPMA) finalists, and LinkConnector is overjoyed to announce that we have been added to the shortlist for the Best Partnership Award, with our technology partner Publisher Discovery (PD).

The IPMAs have been celebrating innovation and advancement in our industry on a global scale since 2016, and we are proud to be included in this latest edition.

In 2020, LinkConnector teamed with Publisher Discovery to leverage artificial intelligence (AI) to provide participating LinkConnector merchants with an efficient and effective way to evaluate and recruit from over 3.5 million affiliates external to its network.

“LinkConnector is honored to share this IPMA nomination with Publisher Discovery. Since its launch, this technology integration has produced wide-ranging opportunities for LinkConnector merchants to find new affiliates and communicate with them for seamless recruitment into their program.”
Ernie St. Gelais, LinkConnector Co-President & CTO

Within LinkConnector’s platform, merchants can seamlessly access a global view of affiliate prospects, viewing the most contextually relevant affiliates for their vertical or affiliates promoting their competitors – this gives merchants more global reach to discover affiliates than any other affiliate network. Through this direct integration partnership, LinkConnector merchants can extend an offer and recruit external affiliates in large volume.

Our International Performance Marketing Award nomination marks the second time that LinkConnector and PD have been chosen as award finalists together, following our prior Performance Marketing Award nomination in the Best Affiliate Marketing Innovation category earlier this year. Now, to be recognized internationally for our collaboration is a true testament to the incredible partnership that we continue to share with Publisher Discovery.

“We are thrilled to see the hard work and collaboration between the LinkConnector teams and our own being recognized in this shortlisting for the IPMA Best Partnership category. We’re also very excited to have seen the results from introducing this innovation in affiliate recruiting for LC’s advertisers.”
Tom Bourne, CEO, Publisher Discovery

Winners will be announced at the International Performance Marketing Awards ceremony taking place on October 18th at the Landmark Hotel in London. For more on our nomination, don’t miss Publisher Discovery’s latest blog post.

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