mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
Merchant Managers: Do You Understand Your Pixels?
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
Inside Adaptive Attribution Technology
Adaptive Attribution encompasses the multitude of attribution options available within the LinkConnector network. Learn about the advanced technologies that work in cohesion to make this unique attribution method possible. Read More...