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Here’s to Outstanding Partners in Performance Marketing

Looking back on 2016, many special moments with our friends, colleagues and clients stand out. Conferences, like Affiliate Summit West and East, Affiliate Management Days and Internet Summit, transcend learning and networking opportunities to be truly enjoyable experiences. These times are valuable on both professional and personal levels. Here are a few highlights of our 2016. Read More...
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2017 Challenges in Technology

It is the end of 2016 which was a good year for LinkConnector and our technology. So, it is time to look forward to 2017 and the technology challenges and opportunities it will present. Instead of simply taking a parochial view of LinkConnector’s technology, let's look at the technology challenges facing the performance marketing industry in the next year. Read More...
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Are You Ready for the Biggest Shopping Day of 2016 – Possibly Ever?

The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...
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mThink and Jackie Bates Talk Trends in Affiliate Marketing

mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...

Upcoming Holiday Online Sales Trends

Upcoming Holiday Online Sales Trends

Thanksgiving Day, Black Friday and Cyber Monday are three of the largest online shopping days of the year. What does this mean for affiliate marketers? Your site should be prepared for the rapidly approaching holiday traffic. The 2013 IBM Digital Analytics Benchmarks is a great source for researching the most recent online revenue spikes and traffic-driving trends from the 2013 holiday season. This report, along with new projections for the upcoming holiday season, should help you make informed decisions on how to maximize your revenue over these next few high-traffic days. Following are some valuable highlights from this report.

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Is Performance Marketing For Everyone?

FeedFront - Issue 28

Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone? 

Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren).

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