LinkConnector Co-President and CTO, Ernie St. Gelais gives Affiliate Summit East attendees an introduction to Cross Platform Tracking, and explains how it can significantly impact affiliate programs for merchants and affiliates alike. Read More...
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.
Day two of Affiliate Management Days kicked off with the 2016 Affiliate State of the Union; this keynote panel, comprised of leading industry influencers, sat side-by-side in a brightly lit green room to debate today’s most pressing affiliate marketing issues. Robert Glazer of Acceleration Partners moderated the panel, which included Brian Littleton of Shareasale, Todd Crawford of Impact Radius, Maura Smith of eBay Enterprises, Adam Martin of Performance Horizon and Choots Humphries of LinkConnector.
Tara McCommons presented a case study at AM Days 2016 with Nick Andrews of ReviTrage, on Affiliate Marketing Technologies to Boost Social Penetration of Your Brand.
Revenue Performance Blue Ribbon Panel Member and LinkConnector's Director of Marketing, Jackie Bates, recently sat down with Revenue to answer five questions. Here, we shine a spotlight on the performance industry today.
Today’s consumers are more socially connected than ever before. With Facebook’s population at roughly 1.5 billion monthly active users, this social giant’s user base has grown more populous than the country of China.
Migrating your in-house affiliates to your network is service for which CPS networks should be of serious consideration. Allow your network to help you help your partners flourish!
Successfully foster your merchant relationships from the ground up using strategies proven to help achieve your partnership objectives.
LinkConnector’s Director of Marketing, Jackie Lane Bates, spoke at the Performance Marketing Summit (#PMS15) in San Francisco today on driving brand and SEO in today’s interconnected world. Her presentation was titled, The New Rules of Engagement—read on to learn more about how businesses must humanize their brand today is stand out and succeed.
In 2015, we are connected more than ever before. Facebook has roughly 1.5 billion monthly active users (MAUs), 1.3 billion mobile MAUs and is valued at $248 billion. In 2015, Facebook has grown to be more populous than China! LinkedIn has 347 MAUs and is valued at $23 billion. Twitter closely follows with 284 million MAUs and a valuation of $19 billion. Connections are everything.