"The bottom line is that if your network doesn't accommodate Parallel Tracking you are losing money - period."
Parallel Tracking – Affiliate Links Are Ready
The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we are dealing with Google’s Parallel Tracking (PT). Needless to say, that has kept our IT Department busy!
Safari’s ITP 2.0 – Is Your Program Ready?
So, 2018 has been an interesting year for our Technology Team here at LinkConnector (LC). As we always do, we created a list of initiatives to tackle this year, but it turns out that others had different ideas. First there was GDPR and its affect on Privacy, now there is the Safari Intelligent Tracking Prevention (ITP) 2.0, and soon we will be implementing a solution to deal with Google’s Parallel Tracking.
Your Guide to a Successful Campaign Launch
So, you want to promote your products in LinkConnector, and you want to have it happen—like yesterday. Well, not much beats preparation in life and launching a campaign is no exception. There are a multitude of things that you need to do, but let’s concentrate on the highest priority items first. Read More...
2017 Challenges in Technology
It is the end of 2016 which was a good year for LinkConnector and our technology. So, it is time to look forward to 2017 and the technology challenges and opportunities it will present. Instead of simply taking a parochial view of LinkConnector’s technology, let's look at the technology challenges facing the performance marketing industry in the next year. Read More...
Your Universal Tracking Solution
LinkConnector’s Universal Tracking Solution (UTS) enables our merchants to execute tracking code dynamically for multi-network and in-house programs. Read More...
Inside Adaptive Attribution Technology
Adaptive Attribution encompasses the multitude of attribution options available within the LinkConnector network. Learn about the advanced technologies that work in cohesion to make this unique attribution method possible. Read More...
Cross Platform Tracking: A Breakthrough in Affiliate Marketing Technology
We are constantly connected through our use of multiple devices like smartphones, tablets, laptops, Xbox 360, the Tesla dashboard, etc. It turns out that of the primary digital devices (phones, tablets, and computers) 66% of us own two and 36% own all three devices. How does this work for performance marketers? LinkConnector's tech team has developed an advanced technology called Cross Platform Tracking (CPT), which not only tracks cross promotions by device, but also tracks it by browser.
LinkConnector Expects to Launch Cross Platform Tracking This Summer
LinkConnector has been beta testing CPT for the last several months and expects to launch this summer. Once launched, affiliates will benefit from the increased conversions due to recognition of users who started a transaction on one platform and finished on another.
Is Performance Marketing For Everyone?
Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone?
Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren).
LinkConnector Unaffected by Heartbleed
For the past few days we have seen numerous articles about the Heartbleed Security Flaw and how it has affected a large percentage of sites across the internet. This flaw essentially allowed for the retrieval of protected information from encrypted SSL endpoints.