As legend has it, Valentine’s Day originated during the oppressive rule of third-century Roman Emperor, Claudius II. Claudius demanded that all Romans worship twelve gods under the threat of death. When a religious man, Valentinus, was caught ministering to Christians, he was arrested and imprisoned for his refusal to stop worshiping Christ.
Thanksgiving Day, Black Friday and Cyber Monday are three of the largest online shopping days of the year. What does this mean for affiliate marketers? Your site should be prepared for the rapidly approaching holiday traffic. The 2013 IBM Digital Analytics Benchmarks is a great source for researching the most recent online revenue spikes and traffic-driving trends from the 2013 holiday season. This report, along with new projections for the upcoming holiday season, should help you make informed decisions on how to maximize your revenue over these next few high-traffic days. Following are some valuable highlights from this report.
Tax Day, April 15th in 2014, was a major revenue day for a variety of industries across the nation. Two industries that immediately come to mind are government and banking industries, as they are of the largest tax season influencers. But who else plays an influential role?
Tax Season has two notable peaks of activity. The first peak occurs in mid to late January and is generated by people looking to get their tax refund money fast. This year the first rush is predicted to begin tomorrow, January, 20th. The second (even more significant) peak occurs the few days before (and through) April 15th, and logically, this is the crowd of procrastinators looking to file a tax extension.